Tech PR Agency

As a tech PR agency, SlicedBrand works alongside the most innovative companies at the forefront of technological development. We specialize in transforming complicated messaging about intricate technology into easily digestible, interesting stories that captivate the target audience’s attention. In doing so, we are able to increase our clients’ brand awareness and position them as leaders in their field. 

Brand Messaging: We are dedicated storytellers who help brands share their messages with the world, crafting unique narratives that highlight unique selling points, resonate with target audiences, and establish a competitive edge in the market.

PR Strategy: In today’s digital age, a comprehensive strategy is so important. We outline the media outreach activities that we plan to pursue in order to secure coverage, alongside our recommendations for messaging and specific targets to reach your goals.

Media Relations: We leverage our extensive network of media relationships which have been nurtured over decades to craft the perfect story customized to each of our contacts.

Thought Leadership: We focus on showcasing your executive team through thought leadership articles published in targeted outlets, enabling us to position your team as the go-to experts in your industry.

Speaking Opportunities: We secure speaking opportunities at industry events worldwide through our extensive network of event organizers to enhance your visibility to leads, investors, media, and more.

Commentary: We constantly leverage our connections to seek available commentary opportunities. Assisting journalists when they are in need strengthens your relationship with the press and drives industry recognition and credibility.

Podcasts: We secure podcast opportunities that not only build your brand's awareness but also consistently keep your brand in the news and top of mind.

Awards: We help craft attention-grabbing award nominations that will position you as a leader within your industry.

Media Insights & Reports: We offer regular comprehensive reports and analytics to enable you to measure the ROI of your PR investments.

Public relations is an essential element in creating brand awareness and positioning, regardless of the industry. But when you're working in the rapidly evolving world of tech, it's crucial to have a strong media presence to help grow your company.

Media relations

SlicedBrand has a proven track record navigating the media landscape and building meaningful relationships with tech reporters and news outlets. This allows us to secure the media coverage needed to take your company to the next level.

Connecting with your target audience

Over the past two decades, our team has created and nurtured relationships with journalists who write about a wide array of topics in the tech sector. You can see some of the industries we specialize in here. Our expertise allows us to confidently secure placements connecting you with important investors, partners, and end users.

Telling your story

Proper storytelling is key to running a successful PR campaign. Even with the best media placements, a story that falls flat will produce minimal results leaving you at the same place you started. We dedicate countless hours, coming up with creative ideas and angles on how to share your story with the world. Our team is here to help you share a compelling message that will resonate with your target audiences, whether they be investors, partners, or end users.

Data-driven results

We take the guesswork out of PR by using a data-driven approach to ensure a smooth, calculated, and successful campaign. Our work is all about quality over quantity to ensure a lasting impact. Whether it is identifying the best publications to reach your target audiences, or predicting the media impact of a given placement, our team is here to ensure everything goes according to plan.

SlicedBrand offers a comprehensive range of tech PR services across a range of tech industries, including (but not limited to):

AI: We have a deep understanding of complex AI technology, from machine learning systems to AI-powered semantic search, and generative AI. We are able to transform complicated technology jargon into easily digestible and captivating stories that will position the startup and its leaders as experts within the field.

Crypto: By working with some of the top crypto and Web3 companies in the industry, such as IOTA, Zilliqa, Theta Network, and more, our team has forged strong and personal relationships with crypto media and understands how to tell your story. Our experience crafting stories about Blockchain, DeFi, DAOs, regulation, NFTs, the metaverse, dApps, and more, has landed our clients feature articles on Cointelegraph, CoinDesk, and many others.

Fintech: We regularly work with leading players in the Fintech space, from e-commerce solutions to banking technologies. We craft stories that reflect the role of technology in disrupting global money exchanges and share use cases detailing its effects on everyday life. 

GreenTech: Working with GreenTech companies that are developing sustainable solutions is core to our values. By amplifying their eco-friendly messages, from energy solutions to water restoration and beyond, we are able to help these worthy companies achieve the brand recognition they deserve. Ayelet Noff, SlicedBrand’s CEO and Founder, shares a six-point checklist on TechCrunch for making sure your sustainability tech pitch is newsworthy. 

Health Tech: Whether it’s AI disease detection or cutting-edge surgical robotics, we understand the importance of increasing the visibility of health companies that are helping humans live healthier, more enriched lives. By building credibility around Health Tech companies that bring a better future for society, we do hope we have a small part in helping humankind. We have strong connections with reporters at both mainstream and health industry-specific publications to deliver your messages to the world. 

Enterprise Tech: Our team has a vast knowledge of enterprise tools, including managed cloud hosting providers, web design platforms, video conferencing technology, and more. It takes experience to shape messaging around B2B technologies to help attract clients and investor interest, and we have it. 

Consumer Tech: From travel gadgets to health apps and even the latest in food innovation, we know how to generate public hype around product launches, pop-up events, and unique offerings. 

Cyber Security: Gaining the public’s trust is crucial for cyber security startups, and we recognize the gravity of maintaining a good reputation. Through our decades of work, we’ve formed strong relationships with reporters who trust us and the brands that we pitch to them. In today’s age, proper encryption, security, and privacy needs are more important than ever. 

See more industries

Choosing a tech public relations agency is a critical decision for any business. Here are four key things to research before partnering up with a tech PR agency:

Coverage Achieved: Request to see the recent coverage the public relations agency has secured for its clients. This will give you a sense of the publications and reporters they work with regularly. It is also an excellent indication of the strength of a PR agency's relationships with the media and signifies that journalists trust the agency. You can also see if the agency itself is talked about in the press to understand just how good the tech PR agency is at what they do.

Case Studies: To understand the public relations agency’s storytelling skills, look at its case studies. Each case study paints a picture of how its team works from start to finish and how creative they are when sharing your company’s story. You can understand the firm’s work processes and the items needed from both parties to garner the best results, as well as get an understanding of what success looks like with the particular public relations agency. The best case studies share the challenges, processes, and solutions when tackling their work for clients.

Client Testimonials: Client testimonials show exactly what it’s like to work with the PR agency. Reviews can tell you whether the team is reliable, responsive, and passionate about their work. We love hearing what our clients think about our work together. Read reviews about us on our website, Clutch, G2, or Google.

Team: It’s very important to understand from the beginning who from the firm’s team will work with you. With us, both our CEO and VP are involved in all of our accounts, ensuring that each client is always in good hands. A team comprised of professionals with experience and different backgrounds lends itself to creative and quality work.

Ultimately, the decision comes down to finding a good fit. Understanding the factors to consider is just the first step. Always make sure to set up a call with the PR agency you are interested in working with to find out if your working styles align and if you have good chemistry. Your firm should feel like an extension of your team rather than a separate company.