Fintech PR

Financial technology public relations, or fintech PR, is an earned media marketing approach that leverages strategic media placements, storytelling, and media relations to promote clients who are focused on offering products related to the financial industry.

As a leading tech PR agency in the fintech sector, we have years of experience navigating the field, developing an exhaustive network of media connections to secure the best placements for our clients. Using our extensive connections and research to support each campaign, our team is here to help fintech startups reach their target audience and build credibility in the industry.

The fintech industry is complex, full of harsh competition and constant turbulence from regulators. While growing a successful fintech brand starts with creating revolutionary technology, it is capitalized with a strong brand image that connects to the target audience. Whether you are in ecommerce or SaaS, the support of a specialized fintech PR agency can help you navigate the space and get you the coverage you need.

Tailored fintech PR strategies

With new companies and technology emerging from the fintech industry every day, having a unique strategy tailored specifically to your company is key to standing out from the rest. Before our work starts, we sit down to learn everything about your brand from the unique technology to the story of how it all began. Our team will then take this information to create a strategy that will position your company as a leader in the financial technology space.

Building credibility in fintech

Trust is everything in the world of fintech. With a rocky past of scandals and unkept promises, consistent messaging is crucial to establishing trust and credibility with your audience. From featuring transparent messaging on your website to promptly addressing concerns raised by users, consistent transparency throughout all messaging and company actions will organically establish your brand as a trustworthy leader in the fintech space.

Sharing stories that resonate

All great PR is built on quality storytelling. This is why our team is dedicated to learning all of the intricate details of your story so it can be properly leveraged by pairing it with industry trends. To keep our clients in the spotlight, every pitch is tailored to the specific reporter. This combination of quality messaging and strategic media placement maximizes your impact throughout the industry.

Securing the right coverage in Fintech

Strong media relationships are the backbone of successful fintech PR campaigns. Over the years our team has built connections with journalists, editors, and leaders in the fintech space. We then use these relationships to get your brand opportunities to speak on key topics, allowing you to share your story with leading investors, partners, and end-users in the fintech space.

Targeting finance, technology, and fintech

As a growing brand in the fintech space, it is important to share your news with fintech, financial, and technology-based audiences. While it is common for fintech brands to only target dedicated financial media outlets, we encourage brands to embrace opportunities to speak on topics in both the financial and technology industries. This allows fintech brands and CEOs the chance to offer expert perspectives in a wider array of publications, podcasts, and events.

SlicedBrand offers a range of fintech PR services:

Brand Messaging: Our team will work closely with you to transform the complex world of financial technology into an understandable and persuasive story that will resonate with your target audience. 

Media Relations: Using our broad network of media connections, we secure your brand valuable placements, keeping you at the forefront of the conversation in leading fintech publications.

Commentary: Over the years, we have developed strong connections with journalists in the fintech industry. These relationships enable us to provide coveted commentary opportunities on trending topics in leading publications in the fintech space.

Thought Leadership: In order to establish your company’s leadership team as experts in the fintech space, we write insightful articles on publications such as Benzinga, Cointelegraph, Fortune, MarketWatch, Finextra, American Banker, PYMNTS, and other outlets.

Speaking Opportunities: To place your brand in the spotlight, our team works to identify and secure speaking opportunities at respected events in the fintech space. Not only does this give you access to speak directly with industry leaders, investors, and potential customers, but but also enables us to organize interviews for you with targeted press at these events.

Podcasts: Our team knows and is in touch with popular podcasts in the fintech space. Using our connections, we can assist in securing appearances allowing your brand to reach its target audience while also establishing thought leadership status.

Awards: We stay up to date on the latest awards in the industry, allowing us to proactively manage submissions, build meaningful connections, and leverage achievements to achieve your goals. 

Media Insights & Reports: Our team regularly provides thorough reports to ensure companies can clearly view results, calculate ROI, and visualize the true value of their campaign with us.