Crypto PR Agency

Cryptocurrency public relations or crypto PR refers to the practice of leveraging our personal media connections and storytelling capabilities to secure media placements. Unlike traditional paid marketing, crypto PR utilizes connections with the media to secure organic stories about trending industry topics. Our connections and deep knowledge of the crypto industry allow our clients to rise above the noise in this saturated space.

Since 2017, we have expertly managed PR for crypto clients and have led thousands of successful crypto PR campaigns. Whether you are trying to build and nurture your community, or reach potential investors and partners, we have the connections and industry knowledge to help you achieve your goals.

Crypto PR benefits companies by building brand recognition through strategic media placements and strengthening thought leadership by positioning our clients as influencers in their field. This combination of methodical media presence and quality messaging creates an effective marketing strategy to gain the attention of your target audience. Given the public’s current doubts and perception of the crypto industry, it is crucial we prove to the public that they can trust your brand.

When publishing anything in the world of cryptocurrency, the key is to translate complex technical language and simplify it for journalists and, ultimately, their readers. Adjusting the lingo and technical language for each audience will make it easy for your story to resonate with the public. 

In addition to adjusting the specific messaging for your brand, we take this a step further by making sure to tell the right story to the right contacts in the right way.

A compelling story is the backbone of all successful PR campaigns. Even seemingly strong media hooks can fall short due to a story that’s unengaging. This is why our team sits down with you to learn everything there is to know about your brand story. From the unique benefits of your project to the value proposition your token offers to users, we want to know your story inside out so we can properly leverage it to land top-tier coverage in the crypto space and the best media placements for your needs.

SlicedBrand offers a variety of PR services for crypto companies:

Brand Messaging: We have extensive experience translating complex crypto topics into easily digestible messaging that pairs with trending topics and resonates with your target audience.

Media Relations: Our wide network of media connections enables us to land coverage for crypto startups and companies in leading crypto, finance, tech, and business publications. 

Commentary: Using our existing relationships with crypto journalists and media outlets, we receive unique opportunities to speak on trending topics and issues in the crypto industry.

Thought Leadership: With the sea of new crypto startups, it’s crucial to establish your company’s leaders as crypto experts and thought leaders. This is why we work with you to write insightful articles on trending topics to secure a placement in leading crypto publications such as Cointelegraph, CoinDesk, Blockworks, and other major outlets covering the crypto space.

Speaking Opportunities: Our team works with event organizers to secure limited speaking opportunities at popular crypto industry events. 

Podcasts: We leverage our connections with popular crypto podcasts to secure guest appearances, allowing our clients to reach their audience while speaking on a variety of trending topics. 

Awards: Securing awards is an excellent way of boosting brand credibility in the crypto space. This is why our team regularly monitors relevant awards in the crypto industry, ensuring our clients are promptly submitted with compelling messaging to maximize their odds of winning. 

Media Insights and Reports: Our team provides thorough reports and analytics allowing companies to clearly measure ROI and see the value of their campaign.