AI PR Agency
What is AI PR?
Artificial intelligence public relations or AI PR refers to the use of media relations, storytelling, and strategic media placements to establish AI brands as leaders in the AI and tech industry.
As an agency that specializes in AI PR, we are passionate about working with AI companies at the forefront of this fast-growing technology sector. Whether it is working with machine learning, natural language processing, or machine intelligence, we are experienced in taking this complex technology and crafting an engaging story that appeals to our media contacts.
The AI market is saturated these days. It seems like everyone is starting an AI company. PR can hugely benefit your AI company rise above the noise. Whether you’re a startup looking to gain investor attention or an established company wanting to differentiate yourself from the pack, we can help you achieve your goals.
PR is especially important in an industry as fast-paced and impactful as AI. Our expertise in storytelling allows us to build positive brand reputations, position leaders as experts in the industry, and increase brand awareness all while helping navigate the regulatory challenges, ethical concerns, and complexities of public perception that come along with AI.
Services we offer to AI companies
SlicedBrand offers a range of PR services for AI companies:
Brand Messaging: We assist in transforming your AI company’s complex technology into simple, understandable language, and crafting the messaging in an optimal way that aligns with today’s market opportunities.
Media Relations: We leverage our extensive network of connections to land coverage for AI startups and enterprises in mainstream, technology, and business-focused publications.
Commentary: Due to our strong relationships with journalists and influencers within the AI industry, we are often asked to help the media connect with AI experts in order to provide thoughtful commentary for articles. We will of course lead them to you.
Thought Leadership: To highlight your company’s leadership team as AI experts, we come up with ideas for the most relevant and insightful articles and land them in publications like TechCrunch, Nasdaq, VentureBeat, StackOverflow, and other major outlets covering the AI space.
Speaking Opportunities: We are in contact with AI industry event organizers regularly and help get your team in the spotlight by utilizing our strong connections.
Podcasts: We have a deep understanding of the most popular industry-relevant AI podcasts and, through our connections, secure appearances for you and your team on these podcasts.
Awards: We identify relevant awards for AI companies and help craft compelling submissions. Awards help boost brand credibility for this emerging technology.
Media Insights & Reports: We regularly provide comprehensive reports and analytics so that companies can view results based on data-driven insights.
How can AI PR impact your business?
By handling AI PR for our clients, we help them secure positive media coverage, establish thought leadership status, and build brand awareness in the AI space. Our team at SlicedBrand has worked with a multitude of AI companies, helping them navigate the competitive AI landscape to achieve funding, raise awareness, and establish brand authority in the industry.
When growing a brand in the constantly evolving world of AI, we have found it crucial to be experts on all of the unique challenges presented by the industry, competitors, and regulators, so we can be the first to reframe the situation and leverage it to our advantage.
Proactive media relations
Our PR strategy focuses on achieving top-tier coverage through our established connections in the tech and AI industry. This proactive approach allows us to spread awareness of your story, brand, and product, all while pairing it with a newsworthy article to gain the attention of your target audience.
Effectively reaching your target audiences
Our long term work in the AI industry has allowed us to build meaningful relationships with high-profile media outlets that have readership amongst tech investors, partners, and end users. Our network of connections enables us to leverage thought leadership for our clients and secure rare opportunities to speak on trending topics in artificial intelligence.
Data-driven insights and results
We believe all successful PR strategies start and end with quality data. In the constantly evolving landscape of artificial intelligence, it’s crucial to remove all guesswork and rely on data to ensure success. Our data-driven approach has led us to confidently identify market trends, predict media impact, and accurately measure campaign performance, all to leverage further growth of our clients.
This approach also allows us to provide transparency to our clients, ensuring they have a clear understanding of the reasoning behind our strategies and the realized impact of our work. Our unwavering commitment to data-driven insights empowers our clients to make informed decisions, build strong brand reputations, and continue to navigate the complexities of the AI landscape with confidence.
Successful AI PR campaigns
Whether it is leveraging generative AI to create music or utilizing AI to fight food waste, we have the privilege of working alongside some of the most exciting companies driving this impactful technology forward. For each AI company, we develop an individualized AI PR strategy with its own unique goals. We craft the perfect story, from transforming complex tech into an attention-grabbing headline to developing thought leadership ideas and diving into current discussions within the AI space. AI is a hot topic in the news, and we ensure our clients stand out from all the noise. Take a look at some of our success stories:
Organically promoting generative AI
Aimi is a generative AI music platform that empowers creators to craft unique musical experiences in real-time, leveraging AI to endlessly remix and personalize compositions. From an idea to a full-functioning product, we helped launch this app to the world at South by Southwest in Austin, Texas.
We leveraged our strong connections across the AI and tech industries and helped introduce Aimi to leading journalists, which resulted in coverage on Engadget, MusicAlly, MusicTech, The Daily Dot, and more. Within the first six months of working together, we were able to secure Aimi’s inclusion in a “Most Innovative Music Startups” list on Business Insider. We also landed Aimi’s Founder and CEO an opportunity on renowned AI influencer Robert Scoble’s Unaligned YouTube show. We’re proud to say Elon Musk even personally shared the interview twice on X!
Protecting Privacy with AI
Xayn develops privacy-protecting, energy-efficient AI technology. Throughout our long-standing partnership, we secured dozens of thought leadership articles on TechCrunch, The Next Web, TechTarget, VentureBeat, Nasdaq, Tech.eu, insideBIGDATA, and more. With the most recent goal of garnering the attention of investors, we were tasked with launching its new enterprise AI search. We pulled together a list of the perfect journalists to reach out to across tech, business, and mainstream outlets and crafted personalized pitches with a unique story for each one. As a result, we set up an interview with Fortune Magazine for Xayn’s CEO and Co-Founder and earned a feature in an article about small startups making headway on generative AI.
Using PR to grow business for our clients
HubKonnect is a data-driven Local Store Marketing (LSM) technology with advanced AI capabilities. Knowing the technology is used by some of the largest quick store restaurants (QSR) in America, we knew there were stories to tell. From news about the company to further positioning the Co-Founder and CEO, Michael Koch, as an AI industry leader, we landed interviews and articles on TechCrunch, Fast Company, FOX Business, Business Insider (again), PYMNTS, Forbes, Cointelegraph, and more.
Eliminating food waste with AI PR
Wasteless, the platform utilizing AI to eliminate food waste in supermarkets, approached SlicedBrand to create and execute a full-fledged public relations strategy. The primary goal of our partnership with Wasteless was to gain more brand awareness. Our storytelling helped us turn a small local story into a global phenomenon, earning Wasteless hundreds of features across top-tier publications, including The Wall Street Journal, Business Insider, Fast Company, Engadget, The World Economic Forum, and more. Our story reached a total of 3.1 billion readers, as well as foreign-language articles on major media sites across Europe, the Middle East, and Asia. Wasteless was even featured on a BBC series about the environmental impact of food.
Our AI clients in the news
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