GreenTech PR Agency
What is GreenTech PR?
GreenTech PR focuses on sharing the stories of environmentally friendly and sustainable technologies. Whether it be environmental sciences, energy solutions, or water restoration, SlicedBrand understands technologies that are the stepping stones to an environmentally conscious world.
The world is in a state of climate emergency, so it’s more important than ever to help not only divert but also prevent further degradation. GreenTech companies need to make sure their mission is clear to the public and that it is well aware of their importance, which is where PR comes in. A GreenTech PR agency will help build brand awareness. This involves conveying the startup’s commitment to sustainability, positioning the company’s executives as eco-conscious influencers, and navigating the conversation around new policies and regulations.
GreenTech public relations helps companies gain recognition, credibility, and public support, which is vital when introducing sustainable solutions that are adopted by the mainstream. SlicedBrand is not only passionate about sustainability but also has a background in this sector, working with key publications and journalists in this field.
Our CEO and Founder shares on TechCrunch a six-point checklist for making sure a sustainability tech pitch is newsworthy. Make sure yours is!
Services we offer to GreenTech companies
SlicedBrand offers a range of services for GreenTech companies:
Brand Messaging: As storytellers, we craft the brand messaging around GreenTech startups’ unique technology so journalists can effortlessly understand how it can have a positive impact on the world.
Media Relations: We utilize our broad network of connections to secure media exposure for GreenTech startups in prominent publications focused on technology, sustainability, and business.
Commentary: Due to our robust connections with journalists in the GreenTech sector, we frequently receive requests from the media to provide commentary and facilitate interviews with trusted experts in the industry.
Thought Leadership: In order to showcase a company's leadership team as experts in sustainability, we generate ideas for insightful thought leadership articles and assist in the development and successful placement of these articles on top-tier publications and environmentally focused outlets.
Podcasts: We identify ongoing discussions within the industry and help craft timely topics that will catch the attention of GreenTech podcast hosts.
Speaking Opportunities: We research GreenTech industry events around the world and help the leadership team find their place in the spotlight by utilizing our strong connections with event organizers.
Awards: Whether it is the Fast Company Innovation Awards or CNBC’s Disruptor Awards, we can help craft compelling award nominations that will cement the positive impact the GreenTech startup is making.
Media Insights and Reports: We regularly provide comprehensive reports and analytics so that companies can view results based on data-driven insights.
How GreenTech companies benefit from PR
GreenTech companies are sprouting up all over the world revolutionizing the way we live with sustainable technology. But in today's competitive landscape, this is just one piece of the puzzle.
In order to support the growth of a GreenTech company it's crucial to secure consistent media attention that gets your technology in front of the right people. This is where Greentech PR comes in. From strategic stories to speaking at notable events, PR has the potential to get your brand the attention it needs to grow.
Connecting with your audience
One of the biggest hurdles in GreenTech is getting the word out about your new technology. This is why our team works tirelessly to cultivate an extensive list of media relationships to provide our clients with the opportunity to speak on trending topics in the sustainable technology space. With a variety of different media outlets including news sites, podcasts, and print publications, our team is here to secure strategic media placements that share your story with your target audience.
Sharing a story that resonates
Every GreenTech brand has a story, but the key is to tell it in a way that will resonate with the target audience. One of the first things we do at SlicedBrand is sit down with our clients to learn their stories inside and out. This allows us to have all of the tools necessary to mold it into a narrative that speaks to the right audience and drives media attention.
Clear performance tracking
We take the guesswork out of PR by conducting thorough research to support our strategies. This research heavy approach allows us to provide clients with all of the necessary information to feel confident when moving forward with our suggestions.
After a campaign has ended, our team prepares a thorough coverage report outlining the number of placements secured, indirect distributions, and ad equivalency. Not only does this clearly display the value of our campaign, but it also allows us to gather valuable feedback to further refine our strategy.
Why choose SlicedBrand?
Check out our GreenTech success stories:
From eliminating food waste to driving forward electric vehicle adoption in the US, we have worked with incredible impact-driven companies changing the world for the better. As our clients worked hard to develop breakthrough technology, we ensured the world was listening by landing them coverage in mainstream media, business publications, technology outlets, and other publications that matter to their audiences. Here are some of our favorite sustainable stories:
Did you know that in Europe alone, 153 million tons of food end up on dumping sites, while food waste in the United States accounts for roughly 30-40% of the food supply? Wasteless employs dynamic pricing models to cut down on food waste in grocery stores. As Wasteless was bringing its waste-reducing tech to METRO stores, we crafted its messaging, sharing the benefits this GreenTech is bringing to Europe. The news skyrocketed, landing the company in The Wall Street Journal, Business Insider, Fast Company, Engadget, The World Economic Forum, as well as a BBC series about the environmental impact of food.
Electric vehicles are on the cusp of massive adoption, but despite there being more than 50,000 EV charging stations in the US, drivers still struggle to charge their EVs. Cyber Switching, the EV tech pioneer, provides cost-effective solutions for apartments, hotels, workplaces, and more. We spread the word and landed the team interviews on CNET and Torque News. We also landed the startup’s executives thought leadership articles on TechCrunch, Nasdaq, TechDrive, and more.
Since 2009, Watergen has implemented technology that extracts clean water from thin air. We are at imminent risk of a global water crisis and, while the technology may be complicated, the story is a powerful one that needs to be told. We made sure everyone from media covering water security in developing countries all the way to mainstream publications writing about California wildfires shared the news. Check out this innovative technology on Business Insider, El Mundo, CNN Español, ComputerHoy, USA Today, Forbes, CNN, Breitbart, GQ, Ubergizmo, The Weather Network, Expansión, and more.
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