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Cybersecurity PR

Top 50 Cybersecurity Journalists Every PR Pro Should Know

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Slicedbrand Team

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Cybersecurity is one of the fastest-moving, highest-stakes beats in all of journalism. A single data breach can wipe billions off a company's market cap overnight, a ransomware attack can cripple national infrastructure, and zero-day vulnerabilities have a way of turning quiet Fridays into all-hands emergencies. The reporters who cover this world are sharp, technically fluent, deeply sourced, and famously skeptical of spin. For any PR professional trying to earn coverage in the cybersecurity space — whether for a threat intelligence platform, a security software startup, or an enterprise cybersecurity brand — knowing who these journalists are is the non-negotiable first step.

This guide compiles the top 50 cybersecurity journalists you need on your media radar, organized by outlet tier and coverage focus. Beyond the list itself, you'll find practical guidance on how to approach these reporters with pitches that actually get read, and how to build the kind of long-term media relationships that generate consistent, credible coverage for your clients. Whether you're new to tech PR or a seasoned media relations specialist, bookmark this page — it's the cybersecurity media map you'll come back to again and again.

PR Media Intelligence

Top 50 Cybersecurity Journalists
Every PR Pro Should Know

The definitive media map for earning coverage in the world's most demanding tech beat

🔐 50 Journalists
🌍 3 Tiers
🎯 PR Strategy Included

📈 Why Cybersecurity Coverage Matters

$B
Market cap lost overnight from a single data breach
24h
Window for reactive commentary on breaking incidents
#1
Beat that sets the agenda for investors, buyers & regulators
💡
Trade placements drive more qualified inbound than paid campaigns
The Media Map

50 Journalists Across 3 Tiers

Tier 1

Nationally Syndicated

High-authority outlets shaping public narratives & investor attention

Journalists #1–20
Key Outlets:
Wired • NYT • WaPo • Reuters • WSJ • AP • NBC News • TechCrunch • Politico
Tier 2

Trade & Specialist

Required reading for CISOs, analysts & IT decision-makers

Journalists #21–40
Key Outlets:
Dark Reading • SecurityWeek • CyberScoop • The Record • SC Media • ZDNet • Infosecurity Mag
Tier 3

Newsletters & Podcasts

High-influence-per-reader voices commanding fiercely loyal practitioner audiences

Journalists #41–50
Key Outlets:
Forbes • The Verge • Axios • Risky Business Podcast • 404 Media • WaPo • Reuters
Spotlight Names

Most-Cited Journalists to Know First

Brian Krebs
KrebsOnSecurity — the most influential cybercrime journalist alive
Andy Greenberg
Wired — author of Sandworm; go-to for nation-state stories
Kim Zetter
Independent / Wired — authoritative long-form on cyberwarfare & infrastructure
Zack Whittaker
TechCrunch — security editor; most prolific US tech security reporter
Ellen Nakashima
Washington Post — veteran national security & cyberwarfare correspondent
Kelly Jackson Higgins
Dark Reading — shaping the enterprise security editorial agenda for 10+ years
Pitch Strategy

How to Get Cybersecurity Journalists to Respond

📊

Lead With Data

Original research, proprietary threat data & breach statistics beat generic trend commentary every time

Move Fast

Reactive commentary windows close in under 24 hours — pre-approved messaging & built relationships make speed possible

🎯

Be Specific

Tailor every pitch to the journalist's beat focus. Never blast a generic message — speed AND specificity are your assets

🔒

Respect Disclosure

Know responsible disclosure norms around vulnerabilities & threat intel — violating this destroys PR relationships permanently

📍 Key Industry Events for Relationship Building

DEF CON
Black Hat
RSA Conference
BSides Events

One genuine conversation at DEF CON outweighs 6 months of cold email outreach

📚 How to Use This List

1

Read before you pitch — study each journalist's recent work, preferred angles & beat specializations

2

Build a living CRM — tag each journalist by beat focus, outlet tier & engagement history

3

Be a genuine resource — share tips with no client angle; connect reporters with experts freely

4

Reputation compounds fast — the cybersecurity media community is small, interconnected & has a long memory

SlicedBrand • Global Tech PR Agency

Ready to Earn Coverage That Counts?

A placement with the right journalist at the right moment is the difference between a missed opportunity and a story that defines your brand.

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Why Cybersecurity Journalists Matter for PR

Cybersecurity coverage carries enormous weight. A feature in Wired, The Record, or Dark Reading doesn't just drive website traffic — it signals to investors, enterprise buyers, regulators, and partners that a company is a serious, credible player. For B2B cybersecurity brands especially, earned media placements in the right publications often do more for pipeline generation than any paid campaign. That's because the people making security procurement decisions — CISOs, IT directors, risk officers — are active readers of exactly these outlets.

But the cybersecurity media landscape is also uniquely demanding. These journalists are inundated with vendor pitches, alert to marketing language masquerading as news, and deeply committed to protecting their sources and their credibility. Getting your story in front of the right reporter, framed in the right way, requires both a strong media list and a smart outreach strategy. That's precisely where knowing these 50 names gives you a competitive edge.

How to Use This Media List Effectively

A media list is only as valuable as the strategy behind it. Before you start sending pitches, spend time reading each journalist's recent work. Note which topics they've been gravitating toward, what angles they prefer, and how they typically frame vendor stories versus pure news. Cybersecurity reporters tend to specialize further within their beat — some focus on nation-state threats and geopolitics, others on consumer privacy, ransomware groups, enterprise vulnerabilities, or regulatory policy.

Organize this list in a living CRM or media database, tagging each journalist by beat focus, outlet tier, and engagement history. When a news hook emerges, you'll be able to move quickly, targeting exactly the right reporters rather than blasting a generic pitch to everyone. Speed and specificity are your two greatest assets in cybersecurity PR.

The Top 50 Cybersecurity Journalists

We've organized this list into three tiers based on outlet reach and editorial influence. Tier 1 covers nationally and globally syndicated publications with massive readership. Tier 2 focuses on specialist trade publications that carry deep authority with technical buyers and security professionals. Tier 3 highlights newsletter writers, podcast hosts, and emerging voices who are building highly engaged, niche audiences that are increasingly influential in the security community.

Tier 1: Nationally Syndicated & High-Authority Outlets

These journalists write for publications with broad mainstream reach alongside deep technical credibility. A placement here can shape public narratives, attract investor attention, and put a brand on the map for audiences well beyond the security community.

  1. Kim Zetter – Independent / Wired contributor. One of the most respected names in cybersecurity journalism, known for authoritative long-form investigations on cyberwarfare and critical infrastructure threats. Author of Countdown to Zero Day.
  2. Lorenzo Franceschi-BicchieraiTechCrunch. Focuses on hackers, data breaches, and surveillance. Consistently breaks original stories with deep sourcing in the security research community.
  3. Joseph Cox404 Media (co-founder). Previously at Motherboard/VICE. A leading voice on privacy, surveillance, data brokers, and hacking. Known for groundbreaking investigations.
  4. Zack WhittakerTechCrunch (Security Editor). Covers data breaches, vulnerabilities, and security policy. One of the most prolific and widely read security reporters in the US tech press.
  5. Brian KrebsKrebsOnSecurity (independent). Arguably the most influential cybercrime journalist alive. His deep-dive investigations on fraud rings, breaches, and cybercriminal ecosystems set the agenda for the entire beat.
  6. Lily Hay NewmanWired. Covers security, privacy, and surveillance with a sharp focus on consumer-facing threats and policy implications. Excellent for stories that bridge technical depth with public impact.
  7. Andy GreenbergWired. Senior writer covering cybersecurity, hacking, and geopolitics. Author of Sandworm and Tracers in the Dark. A must-know for nation-state and espionage-adjacent stories.
  8. Matt BurgessWired UK. UK-based security and privacy correspondent. Strong focus on surveillance, spyware, and European policy.
  9. Catalin CimpanuRecorded Future News (The Record). Prolific reporter covering malware, vulnerabilities, and cybercriminal operations. Formerly at ZDNet and Bleeping Computer.
  10. Kevin CollierNBC News. Covers cybersecurity for one of the largest broadcast news organizations in the US, making him a key contact for mainstream-audience security stories.
  11. Raphael SatterReuters. Investigative reporter focused on espionage, hacking, and disinformation. Reuters' global reach makes placements here exceptionally high-value.
  12. Frank BajakAssociated Press. AP's cybersecurity and technology reporter. AP stories syndicate to thousands of outlets worldwide.
  13. Byron TauThe Wall Street Journal. National security and surveillance reporter. Key contact for government, defense, and enterprise security angles.
  14. Robert McMillanThe Wall Street Journal. Technology and security reporter with particular focus on corporate breaches and enterprise risk.
  15. David SangerThe New York Times. National security correspondent covering cyberwarfare, government hacking operations, and geopolitical cyber conflict at the highest editorial level.
  16. Nicole Perlroth – Former New York Times cybersecurity reporter, now author and advisor. Author of This Is How They Tell Me the World Ends. Though no longer daily reporting, her influence on the beat remains significant.
  17. Caitlin Durkovich / Maggie MillerPolitico. Politico's security and cyber policy desk is essential for regulatory, legislative, and government-focused cybersecurity stories.
  18. Tim StarksThe Washington Post. Covers cybersecurity policy and government cyber operations. Previously at Politico; now one of the key Post voices on the beat.
  19. Ellen NakashimaThe Washington Post. Veteran national security reporter covering cyberwarfare, intelligence, and government surveillance. Deep sourcing inside the US government.
  20. Shannon VavraThe Record. Former Cyberscoop reporter covering threat intelligence and nation-state operations.

Tier 2: Trade & Specialist Security Publications

These outlets are required reading for CISOs, security analysts, and IT decision-makers. Coverage here signals deep technical legitimacy and reaches buyers directly. For cybersecurity brands, these placements often drive more qualified inbound than any mainstream feature.

  1. Kevin TownsendSecurityWeek. Prolific contributor covering enterprise security, vulnerabilities, and security research. A reliable, high-volume contact for news-driven stories.
  2. Ionut ArghireSecurityWeek. Covers malware, data breaches, and threat intelligence. Strong technical focus with fast turnaround on breaking news.
  3. Lindsey O'Donnell-WelchDecipher (Duo Security). Former Threatpost editor. Covers enterprise security, vulnerabilities, and the security community with strong editorial standards.
  4. Dark Reading Editorial Team (including Kelly Jackson Higgins, Executive Editor) – Dark Reading. One of the most widely read enterprise security trade publications. Kelly has been shaping the security editorial agenda for over a decade.
  5. Bill BrennerCSO Online. Focuses on CISO perspectives, security operations, and enterprise risk. Essential contact for leadership-focused security narratives.
  6. Steve ZurierSC Media. Covers the full spectrum of enterprise security, from compliance to cloud security to threat detection.
  7. Jai VijayanDark Reading. Covers cybersecurity threats, vulnerabilities, and security research with a technical depth that resonates with practitioner audiences.
  8. Eduard KovacsSecurityWeek. One of the site's most prolific reporters, covering ICS/SCADA security, vulnerabilities, and threat actor activity.
  9. Pierluigi PaganiniSecurity Affairs (founder) and contributor to Infosecurity Magazine. Widely read across the European security community and beyond.
  10. Phil MuncasterInfosecurity Magazine. UK-based reporter covering the full breadth of enterprise and consumer security. Strong reach into European CISO audiences.
  11. Alex ScroxtonComputer Weekly (UK). Security and cloud reporter with deep reach into UK enterprise IT decision-makers.
  12. Danny PalmerZDNet. Covers cybersecurity with a focus on ransomware, phishing, and enterprise threats. Widely read by IT professionals globally.
  13. Charlie OsborneZDNet. Security and privacy journalist with particular focus on data breaches and financial cybercrime.
  14. Tonya RileyCyberScoop. Covers cybersecurity policy, government cyber programs, and the intersection of technology and national security.
  15. Christian VasquezCyberScoop. Focuses on critical infrastructure security, OT/ICS threats, and federal cybersecurity policy.
  16. Jonathan GreigThe Record. Covers ransomware attacks, cybercriminal groups, and incident response. Fast, accurate, and deeply read by security practitioners.
  17. Suzanne SmalleyThe Record. Covers US government cyber policy, CISA, and the regulatory landscape. Key contact for compliance and policy stories.
  18. AJ VicensCyberScoop / Recorded Future News. Covers threat intelligence and state-sponsored hacking operations.
  19. Sean LyngaasCNN (formerly CyberScoop). One of the most prominent cybersecurity reporters to make the leap to a major broadcast news organization. Invaluable for mainstream-audience security stories.
  20. James CokerInfosecurity Magazine. Regular contributor covering enterprise security news, threat reports, and industry research findings.

Tier 3: Newsletters, Podcasts & Emerging Voices

The most influential security conversations today don't always happen in traditional publications. These writers, podcasters, and independent voices command fiercely loyal audiences of practitioners, researchers, and decision-makers. Their reach may be smaller in raw numbers but their influence per reader is often higher than any mass-market outlet.

  1. Risky Biz (Patrick Gray) – Host of the Risky Business podcast, one of the most listened-to shows in the security community. Guest spots here carry significant credibility among practitioners.
  2. Adam JanofskyThe Record / ISMG. Covers cybersecurity business, funding, and the security industry itself — valuable for company announcements and market analysis stories.
  3. Carly PageTechCrunch. Rising voice in cybersecurity journalism covering data breaches, ransomware, and vulnerability disclosures with strong investigative instincts.
  4. Recorded Future Analyst Team (Insikt Group) – While primarily analysts rather than journalists, their published threat intelligence reports are widely cited by reporters and shape media narratives. Building relationships here can drive significant secondary coverage.
  5. Krebs on Security Newsletter subscribers / Graham Cluley – Independent blogger and podcaster. Graham's newsletter and Smashing Security podcast have a devoted following among security professionals who trust his balanced, accessible take on news.
  6. Corin FaifeThe Verge. Covers privacy, surveillance, and the policy dimensions of security with a sharp eye for consumer impact stories.
  7. Axios Codebook Team (including Sam Sabin) – Axios. The Codebook newsletter delivers concise, smart cybersecurity briefings to a senior policy and business audience. Placement here reaches decision-makers who are time-constrained but highly influential.
  8. Thomas BrewsterForbes. Investigations reporter covering surveillance, privacy, and law enforcement use of technology. Known for high-impact exclusives that generate significant pickup.
  9. Naomi NixThe Washington Post. Covers tech policy, platform regulation, and cybersecurity with a focus on societal and political impact.
  10. Chris BingReuters. Cybersecurity and intelligence reporter covering nation-state hacking, ransomware, and US national security cyber policy.

How to Pitch Cybersecurity Journalists (Without Getting Ignored)

Knowing the names is the foundation. Knowing how to approach them is what separates a successful cybersecurity PR strategy from an expensive exercise in email delivery. Security reporters are among the most pitch-fatigued journalists in any beat, partly because every vendor in the industry wants their attention and partly because they can smell a superficial story from a hundred yards away.

The most effective pitches in this space share a few common characteristics. They lead with data, not adjectives. If your client has conducted original research — proprietary threat data, breach statistics, survey findings from security practitioners — that is genuinely newsworthy. Generic commentary on trends that everyone already knows is not. Reporters covering this beat want access to primary sources, exclusive data, and expert voices who can say something specific and technically grounded, not boilerplate quotes about the "evolving threat landscape."

Timing is also critical. Cybersecurity reporters move fast on breaking news, and if your client has a relevant perspective on an active incident — a major breach, a newly disclosed vulnerability, a regulatory announcement — your window for reactive commentary is often less than 24 hours. Having pre-approved messaging and pre-built relationships with reporters makes that speed possible. Trying to build those relationships in the middle of a news cycle is a losing strategy.

Finally, respect the beat's culture around responsible disclosure. If your pitch involves vulnerabilities or threat intelligence, know the norms around coordinated disclosure and make sure your client does too. Nothing damages a PR relationship with a security reporter faster than pushing them to publish something irresponsibly or before defensive measures are in place.

Building Long-Term Relationships with Security Reporters

The cybersecurity media community is smaller and more interconnected than it might appear. Reporters talk to each other, follow each other's work, and share notes on which PR contacts are worth their time. That means your reputation in this space compounds — positively and negatively — faster than in almost any other vertical.

The PR professionals who build the strongest relationships with security journalists do so by operating as genuine resources rather than pitch machines. That means sending a reporter a tip on a story that has nothing to do with your clients because it's genuinely interesting and you know they'll care about it. It means connecting them with a credible expert source even when there's no client angle. It means being transparent about what your clients can and can't speak to, rather than overpromising and underdelivering.

Industry events like DEF CON, Black Hat, RSA Conference, and the various regional BSides events are invaluable for in-person relationship building. These gatherings concentrate the security journalism community in a single place, and a genuine conversation over coffee at DEF CON is worth more than six months of cold email outreach. If your clients are speaking, exhibiting, or releasing research at these events, treat them as relationship-building platforms first and media opportunity platforms second.

For brands operating in adjacent tech sectors — fintech platforms with security implications, AI companies navigating privacy regulations, or crypto projects dealing with smart contract vulnerabilities — cybersecurity media relations intersects heavily with sector-specific PR. SlicedBrand's work across fintech PR, crypto PR, and AI PR regularly intersects with cybersecurity coverage, because security is no longer a standalone category — it is woven into every major technology story of the moment. The same applies to greentech and legaltech brands, where data protection, regulatory compliance, and cyber risk are increasingly central narratives.

Final Thoughts

Cybersecurity is one of the most competitive and consequential beats in technology journalism. The reporters on this list are smart, well-sourced, and deeply protective of their credibility — which is exactly what makes earning their coverage so valuable. A placement with Brian Krebs, Andy Greenberg, or the team at Dark Reading doesn't just generate clicks; it generates trust, and trust is the scarcest commodity in the cybersecurity market.

Building the relationships and the story infrastructure to earn that coverage takes time, expertise, and a genuine understanding of how the security media ecosystem works. For cybersecurity brands looking to accelerate that journey, having an experienced tech PR partner who already knows these reporters and understands the nuances of security storytelling makes an enormous difference. The right pitch, to the right journalist, at the right moment is the difference between a missed opportunity and a story that defines your brand for years.

Ready to Get Your Cybersecurity Brand in the Right Headlines?

SlicedBrand is an award-winning global tech PR agency with the media connections and strategic storytelling expertise to earn you coverage that counts. Let's build your cybersecurity media strategy together.

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About the Author

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Slicedbrand Team

SlicedBrand is led by an award-winning team. We are responsible for some of the world’s most successful PR campaigns and continuously secure top-tier coverage across all verticals, from the leading business publications to tech powerhouses, to drive increased brand awareness.