LegalTech PR Agency
For Legal Technology Innovators
Break through the conservative legal industry. Build trust with law firms, corporate legal departments, and legal professionals. Position your LegalTech solution as the future of legal practice. We help legal technology platforms secure coverage and drive attorney adoption.
Unique Challenges in LegalTech PR
Conservative Legal Industry
Attorneys are risk-averse and slow to adopt new technology. PR must overcome "if it ain't broke, don't fix it" mentality and position innovation as reducing (not creating) risk.
Data Security & Confidentiality
Legal work involves privileged communications and sensitive data. PR must proactively address attorney-client privilege, data security certifications, and confidentiality safeguards.
Ethical Compliance
Legal technology must comply with professional responsibility rules, unauthorized practice of law regulations, and state bar ethics opinions. PR messaging must respect these boundaries.
Billable Hour Model
Law firm business models prioritize billable hours. Efficiency technology threatens revenue. PR must reframe efficiency as enabling higher-value work and better client service.
Diverse Legal Segments
BigLaw firms, mid-size practices, solo practitioners, corporate legal departments, and government agencies all have different needs. One-size-fits-all messaging doesn't work.
Our LegalTech PR Services
AI Legal Research PR
Position AI-powered legal research, case law analysis, and legal intelligence platforms.
- AI legal research product launches
- Natural language search technology PR
- Legal precedent analysis positioning
- BigLaw and Am Law 200 firm adoption
- Legal research accuracy validation
- AI ethics and bias mitigation narrative
Document Automation PR
Amplify contract automation, document assembly, and legal template platforms.
- Contract automation product launches
- Document assembly platform PR
- Legal template marketplace coverage
- Contract review and redlining technology
- Legal workflow automation positioning
- Time savings and efficiency case studies
Legal Operations (Legal Ops) PR
Position matter management, e-billing, and corporate legal department technology.
- Matter management system launches
- E-billing and legal spend management PR
- Corporate legal department technology coverage
- Outside counsel management platforms
- Legal budget optimization narrative
- CLO and General Counsel thought leadership
Practice Management PR
Amplify law firm practice management, time tracking, and client collaboration platforms.
- Practice management software launches
- Time tracking and billing automation PR
- Client portal and collaboration tools
- Small law firm technology adoption
- Cloud-based law practice positioning
- Solo practitioner workflow optimization
Compliance & RegTech PR
Position legal compliance monitoring, regulatory technology, and risk management platforms.
- Compliance monitoring product launches
- Regulatory change management PR
- Risk assessment technology coverage
- Anti-money laundering (AML) compliance
- Know Your Customer (KYC) technology
- Ethics and compliance automation
Fundraise & Law Firm Partnerships
Amplify funding rounds, BigLaw partnerships, and market expansion.
- Series A-C announcement strategy
- Legal tech VC ecosystem positioning
- BigLaw partnership announcements
- Am Law 100/200 firm adoption coverage
- Legal tech market trend commentary
- Growth metric storytelling (law firms served, hours saved)
LegalTech PR Success Story
Challenge
Series A startup needed to overcome attorney skepticism about AI accuracy, prove data security to Am Law 100 firms, and differentiate from 50+ contract review competitors.
Strategy
Launched 9-month PR campaign: (1) Amplified AI accuracy validation study, (2) Secured TechCrunch, American Lawyer, and ABA Journal coverage, (3) Positioned founder (former BigLaw partner) as industry insider, (4) Announced 8 Am Law 200 firm partnerships.
Results
"SlicedBrand understood the unique challenges of LegalTech PR — from attorney risk-aversion to data security concerns. They positioned our AI as augmenting attorney expertise (not replacing it) and secured BigLaw partnerships that validated our technology. The result: explosive law firm adoption and successful Series B."
— Richard Thompson, Esq., CEO & Founder
Our LegalTech PR Process
Legal Market Segmentation
Map target segments (BigLaw, mid-size, corporate legal, government), analyze practice area focus, and identify early-adopter law firms and legal departments.
Attorney Trust-Building
Develop messaging that addresses attorney concerns: data security, ethical compliance, accuracy validation, and human oversight. Position technology as augmenting (not replacing) legal expertise.
Legal Industry Credibility
Leverage law firm partnerships, attorney testimonials, and bar association endorsements. Position founders as legal insiders who understand attorney workflows and pain points.
Multi-Channel Execution
Execute campaigns across legal trade press, technology media, and practice area-specific publications. Target CLOs, law firm managing partners, and legal operations professionals.
Ready to Amplify Your LegalTech Solution?
Book a free 30-minute strategy call with our LegalTech PR specialists. We'll analyze your positioning, identify media opportunities, and outline an attorney adoption roadmap.
- ✓ Free LegalTech PR audit and competitive analysis
- ✓ Attorney trust-building messaging strategy
- ✓ Legal ethics and compliance communications roadmap
- ✓ BigLaw partnership and fundraise PR playbook
- ✓ 24-hour response time, no obligation
Frequently Asked Questions
We position AI as augmenting (not replacing) attorney judgment, emphasizing human oversight requirements. This includes: (1) Amplifying accuracy validation studies and peer reviews, (2) Positioning AI as research assistant (not decision-maker), (3) Highlighting malpractice insurance and indemnification safeguards, (4) Training spokespeople to address "AI hallucination" concerns proactively.
LegalTech PR requires patience due to attorney risk-aversion. Expect first media placements in 5-7 weeks (legal tech trade press), BigLaw partnership coverage in 3-4 months, and measurable impact on law firm trial requests in 5-6 months. Most clients run 12-18 month campaigns to build trust and drive attorney adoption.
Yes. We maintain direct relationships with reporters at American Lawyer, Law.com, ABA Journal, LegalTech News, Artificial Lawyer, and Above the Law. We also work with legal technology analysts at Gartner and Forrester who cover legal operations.
Absolutely. Our legal ops PR includes: (1) Corporate Legal Operations Consortium (CLOC) conference presence, (2) State bar technology section engagement, (3) Legal tech conference speaking opportunities (LegalTech, ILTACON, Legal Geek), (4) ABA Legal Technology Resource Center collaboration.
We track: (1) Awareness metrics (media placements in legal trade press, share of voice in Am Law coverage), (2) Engagement metrics (law firm trial requests, CLO webinar attendance, white paper downloads), and (3) Business impact (law firm customer acquisition, attorney user adoption, revenue from legal vertical). Most clients see 4-6x increase in qualified law firm leads within 6 months.