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Tuesday, April 28, 2026

Measuring PR that actually matters

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Measuring PR that actually matters

Impressions are vanity. Here is the small set of metrics we report on and why.

Our ideology is based on transparency and measurement. We regularly provide comprehensive reports so you can view results based on data-driven insights and measure the ROI of your PR spend.

Share of voice, message pull-through, and referral traffic tell you far more than a raw count of placements ever will.

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