Launch & Activation
Weeks 2-4: Build momentum with first wave of outreach and placements.
- Press materials creation
- Media relationship warm-up
- First announcement/campaign launch
- Executive media training
- 10-15 journalist introductions
- Measurement dashboard setup
Sustained Execution
Months 2-6+: Ongoing visibility and thought leadership building.
- Ongoing media relations
- Monthly thought leadership content
- Opportunistic news announcements
- Event & conference support
- Monthly status reports
- Quarterly strategy reviews
Tech PR Service Packages
Best for Seed to Series A companies
- 40 hours/month dedicated PR time
- Monthly media relations
- Quarterly thought leadership content
- Product launch support (1 per quarter)
- Monthly reporting
- Basic crisis monitoring
Best for Series A-C companies
- 80 hours/month dedicated PR time
- Weekly media relations
- Monthly thought leadership content
- Unlimited announcements
- Analyst relations support
- Crisis PR retainer
- Weekly reporting + QBR
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Contact UsFrequently Asked Questions About Tech PR
How long does it take to see PR results?
+Typical timeline: First media placement in 2-4 weeks, consistent coverage in 2-3 months, thought leadership establishment in 4-6 months, and measurable business impact in 6-12 months. Most clients see 8-12 placements in their first quarter with us.
What's the difference between tech PR and general PR?
+Tech PR agencies understand technical concepts, have established relationships with tech journalists at publications like TechCrunch and The Verge, know the tech funding landscape and product development cycles, and can position technical innovations effectively. General PR firms often struggle with technical complexity.
How do you measure tech PR success?
+We track awareness metrics (media placements, reach, share of voice), engagement metrics (website traffic from media, content downloads, media inquiries), and business impact metrics (PR-attributed leads, recruiting applications, partnership inquiries, investor interest).
Do you work with early-stage startups?
+Yes! We work with tech companies at every stage: Pre-seed/Seed for founder PR and launch positioning, Series A-B for product launches and fundraise announcements, Series C+ for comprehensive PR programs and analyst relations, and public companies for corporate communications.
What industries do you specialize in?
+Our core tech verticals include Cybersecurity & Information Security, Fintech & Financial Technology, Blockchain/Crypto & Web3, AI & Machine Learning, B2B SaaS & Enterprise Software, and Consumer Technology & IoT. We've worked across 30+ tech sub-sectors.
Do you work with companies outside APAC?
+Absolutely. While we're based in Singapore, we work with tech companies globally across APAC, North America (US, Canada), Europe (UK, Germany, Netherlands, Nordics), and Middle East (UAE, Saudi Arabia). We have media relationships spanning all major tech markets.
What's the typical contract length?
+Most clients engage on a 6-month initial contract, then month-to-month thereafter. Months 1-2 focus on strategy and media relationship building, Months 3-4 on consistent coverage, and Months 5-6 on thought leadership establishment. Project-based work is typically 3-month engagements.
What's your client retention rate?
+94% annual retention rate. Most clients who start with us stay for years because we deliver measurable results, become an extension of their team, our media relationships strengthen over time, and we continuously adapt strategy based on performance.
Can you help with analyst relations?
+Yes! Our Growth and Enterprise packages include analyst relations: analyst briefing coordination, inquiry response support, Magic Quadrant & Wave positioning, analyst event attendance, and strategic analyst relationship management.