About us
We have all the right connections
Great public relations starts with having the right connections and knowing how to craft a memorable, creative, and unique story that gets you noticed
Do you have a great product but not sure how to tell your story? Do you see others getting coverage when you know your product is way better? Have you worked with other PR firms only to be disappointed by not getting the best service? We're here to help and change all that! At SlicedBrand, we utilize our extensive network of top-tier media connections, as well as our creativity and experience in storytelling, to navigate the rapidly changing media landscape and share your story with the world in the most effective manner. We make sure your message is heard by the most relevant audiences around the globe, getting you the exposure you deserve in top-tier English-language media.
We are one of the world’s leading boutique tech PR firms, featuring a highly experienced senior team.
Our team has helped more than a thousand technology companies share their stories with the world
Our story
With an award-winning team, we have successfully led the PR activities of companies in various fields, including AI, blockchain, healthtech, mobile, cybersecurity, fintech, and many more. We work with a wide range of clients, from enterprises as large as Microsoft and Google to stealth startups.
Our CEO and Founder, Ayelet Noff, has been in the PR/marketing space for the last 20 years. In 2006, she founded Blonde 2.0, which was a hugely successful tech PR firm. With SlicedBrand, she has taken all her years of experience, know-how, and connections to a new level.
Ayelet has been selected time and time again as a top global PR expert. In 2020, she was chosen as one of the top 36 public relations pros in the tech industry and the top technology PR people to know in 2020.
She has also been named one of the 50 best PR people in the tech industry on Business Insider in 2017. And in 2018, Ayelet was named as one of the five female rock stars leading the crypto scene.
Every brand is comprised of many different elements (slices which make the whole), and SlicedBrand makes certain to publicize each of those slices uniquely, so that the right people hear your story in the right channels. We craft your story based on our vast experience and creativity, share it with our close media connections, and get you the coverage you deserve.
Our team
Leadership
Ayelet Noff
CEO & Founder
Lauren Perry
VP
Jedi
Chief Inspirational Officer
Expertise
What sets us apart
- Earned media
- We handle earned, organic media. This is immeasurably more valuable than paid media, as it’s third-party validation that can’t be bought. Please be wary of any PR agency that offers paid articles, as that’s not earned media.
- Simplicity above all
- Einstein once said: If you can’t explain it simply, you don’t understand it well enough. We have years of experience handling public relations for a wide range of technology companies and the know-how to tell your story in the clearest, most effective way. Being familiar with the competitive landscape, we have the expertise to make your brand stand out above the noise
- Agile and efficient
- We are highly experienced in leading innovative and futuristic technology companies to success. We understand the challenges faced by today’s companies, including limited resources. We pride ourselves on being agile, dynamic, fast-paced, and efficient
- Strong press connections
- We have strong connections with top media. As Ayelet began in journalism, reporters see us as colleagues. We’re not just another PR firm, but have meaningful relationships and have earned the trust of the media across a wide spectrum of outlets across many verticals, including mainstream, technology, business, broadcast, podcast, and more. We’ve fostered relationships with journalists and key influencers for the last two decades and dedicate our hearts and souls to your project as if it were our own.
By the numbers
- Companies served
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- Years of experience
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- Awards won
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- Industries covered
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Recognition
Awards
Our team has won numerous awards
| Organization | Category | Awarded Project |
|---|---|---|
| Clutch | 2025 Clutch Global Winners List | Corporate Communications |
| IPRA Golden World Awards | Climate Change - Agency | Wasteless |
| IPRA Golden World Awards | Environmental - Agency | Wasteless |
| Corporate Vision Excellence Awards | Best PR Agency within the Technology Sector 2023 | SlicedBrand |
| TechBullion | Top 15 Tech PR Agencies Elevating Brands to New Heights | SlicedBrand |
| The Manifest | Top 100 Crisis Communications Firms | SlicedBrand |
| The Manifest | Best Berlin Public Relations Agency | SlicedBrand |
| PR Daily’s Media Relations Awards | Exclusive Content Strategy | IOTA |
| PR Daily’s Media Relations Awards | Global Media Relations Campaign | Exclusible |
| PR NEWS PLATINUM AWARDS | PR Professional of the Year: Agency | Ayelet Noff |
Mission & Vision
- Mission Statement
- We help brands and innovators share their stories with the world and get the recognition they deserve
- Vision Statement
- We make the most impactful technologies known to the world
Core Values
What we stand for
Transparency
We are honest and transparent with our clients because your success equals our success. We guide our clients with honest feedback.
One-step ahead
We are proactive and not just reactive, continuously envisioning timely ideas to tie your brand into what’s happening in the news.
Integrity & Trust
We handle everything we do with the utmost professionalism and dedication.
Passion
We are passionate about our work and the clients we represent.
Out-of-the-box
We are creative, thoughtful, and unique in the ways we share our clients’ stories, making them stand out above the noise.
Highest Quality
Our work will always be delivered in the highest quality possible to our beloved clients.
Curated Clientele
We hand-pick our clients and only work with brands whose vision we truly believe in— because you don’t want a PR firm that works with just anyone.
Cross-Channel
We believe in the creation of a comprehensive marketing strategy that spreads our message across channels in a synchronized and targeted manner.
Family
We are an extended part of our clients’ organizations. We do not view ourselves as an external team. We dedicate our hearts and souls to our clients’ projects as if they were our own.
Insights driven
We make use of the most innovative tools in the market to provide our clients with the best insights to continuously improve strategy and ensure that our efforts are successful.