Ultimate Guide to Tech PR
Everything You Need to Know
Complete guide to tech public relations: when to hire PR, how to choose the right agency, proven strategies, and best practices for B2B SaaS and tech startups.
Proven Track Record
Success stories demonstrating $3.1B+ in client value creation
$3.1B+
Total Client Value
10
Case Studies
$3.4M+
Earned Media Value
2,000%+
Avg Funding Goal
Viber
Mobile Messaging/VoIP
$900M Exit
4 years of sustained coverage in major publications globally. Reached 300M+ users and became top 5 messaging app worldwide. Acquired by Rakuten for $900M in 2014.
Media: New York Times, Wired, Forbes, TechCrunch, Reuters
Zebra Medical
MedTech/AI Imaging
$200M Exit
Multiple FDA approvals secured through strategic media coverage. Named Fast Company's Most Innovative Companies and selected twice by WIRED Magazine. Acquired by Nanox for $200M in 2021.
Media: Forbes, Fast Company, TechCrunch, WIRED, CNBC
Applause
Software Testing/QA
$115.8M Raised
5 consecutive years on Inc. 5000 list. Forbes Most Promising Companies (ranked #7). Grew to 500,000+ testers from 200+ countries. Acquired by Vista Equity Partners in 2017.
Media: TechCrunch, CNBC, Forbes, Reuters, TIME, Wired
IOTA
Blockchain/Crypto
$13B Valuation
Data marketplace announcement moved IOTA from 13th to 3rd on CoinMarketCap. Secured partnerships with Jaguar Land Rover, STMicroelectronics, and government support through Japanese NEDO program.
Media: Reuters, Bloomberg, Forbes, Cointelegraph, CoinDesk
StoreDot
Battery Technology
$48M Series B
700 publications, 3M video views in 48 hours, 2M+ social shares with zero ad budget. Went from anonymity to ubiquity overnight. Announced $48M Series B months after PR campaign.
Media: Wall Street Journal, Bloomberg, TechCrunch, CNN, BBC, Fortune
Yo App
Mobile Messaging
Record-Breaking
3,600 unique articles across tech and mainstream media. 1 million downloads in 48 hours (beat Instagram's record). Coverage overshadowed Amazon Fire smartphone launch on same day.
Media: Financial Times, ABC News, CNN Business, The Verge, The Guardian
Why Ultimate Guide to Tech PR?
Comprehensive Resource
Complete guide covering all essential aspects.
Actionable Tactics
Proven tactics you can implement immediately.
Expert Insights
Industry insights from PR veterans.
Free Download
Free PDF download with checklist and templates.
What's Inside Ultimate Guide to Tech PR
Strategic Frameworks
Proven frameworks for planning and executing PR campaigns.
- Strategic planning
- Media targeting
- Campaign frameworks
- Success metrics
Tactical Playbooks
Step-by-step playbooks for key PR activities and launches.
- Product launch
- Funding announcement
- Media pitching
- Crisis response
Templates & Checklists
Ready-to-use templates and checklists for immediate implementation.
- Press release templates
- Pitch email templates
- Launch checklists
- Media lists
Success Using Ultimate Guide to Tech PR
Challenge
Needed comprehensive ultimate guide to tech pr to scale PR efforts without agency.
Strategy
Used Ultimate Guide to Tech PR frameworks and templates to build internal PR program with structured approach.
Results
"Ultimate Guide to Tech PR gave us the structure and tactics we needed to build effective PR program in-house."
— VP Marketing, SaaS Company
How to Use Ultimate Guide to Tech PR
Download Guide
Get free PDF download with all frameworks and templates.
Assess Your Needs
Identify which tactics and frameworks apply to your situation.
Customize Templates
Adapt templates and frameworks to your specific needs.
Execute & Measure
Implement tactics and track results against benchmarks.
Ready to Show What Your Technology Can Do?
Get a free PR audit and discover how we can help your company demonstrate its technology to the world.
Contact UsFrequently Asked Questions
Yes, completely free. No credit card required, no strings attached.
PDF format, optimized for both reading and printing. Includes clickable table of contents.
Absolutely! Share with your team, colleagues, and anyone who can benefit.
Yes. If you need hands-on help implementing these strategies, we offer consulting and agency services.
We update all guides quarterly with latest tactics, media contacts, and best practices.