Tech PR Pricing: What Does PR Really Cost?
Transparent guide to PR agency pricing. Understand retainer costs, project fees, and what to budget at every stage of company growth.
Proven Track Record
Success stories demonstrating $3.1B+ in client value creation
$3.1B+
Total Client Value
10
Case Studies
$3.4M+
Earned Media Value
2,000%+
Avg Funding Goal
Viber
Mobile Messaging/VoIP
$900M Exit
4 years of sustained coverage in major publications globally. Reached 300M+ users and became top 5 messaging app worldwide. Acquired by Rakuten for $900M in 2014.
Media: New York Times, Wired, Forbes, TechCrunch, Reuters
Zebra Medical
MedTech/AI Imaging
$200M Exit
Multiple FDA approvals secured through strategic media coverage. Named Fast Company's Most Innovative Companies and selected twice by WIRED Magazine. Acquired by Nanox for $200M in 2021.
Media: Forbes, Fast Company, TechCrunch, WIRED, CNBC
Applause
Software Testing/QA
$115.8M Raised
5 consecutive years on Inc. 5000 list. Forbes Most Promising Companies (ranked #7). Grew to 500,000+ testers from 200+ countries. Acquired by Vista Equity Partners in 2017.
Media: TechCrunch, CNBC, Forbes, Reuters, TIME, Wired
IOTA
Blockchain/Crypto
$13B Valuation
Data marketplace announcement moved IOTA from 13th to 3rd on CoinMarketCap. Secured partnerships with Jaguar Land Rover, STMicroelectronics, and government support through Japanese NEDO program.
Media: Reuters, Bloomberg, Forbes, Cointelegraph, CoinDesk
StoreDot
Battery Technology
$48M Series B
700 publications, 3M video views in 48 hours, 2M+ social shares with zero ad budget. Went from anonymity to ubiquity overnight. Announced $48M Series B months after PR campaign.
Media: Wall Street Journal, Bloomberg, TechCrunch, CNN, BBC, Fortune
Yo App
Mobile Messaging
Record-Breaking
3,600 unique articles across tech and mainstream media. 1 million downloads in 48 hours (beat Instagram's record). Coverage overshadowed Amazon Fire smartphone launch on same day.
Media: Financial Times, ABC News, CNN Business, The Verge, The Guardian
Early Stage
Basic PR support, founder thought leadership, funding announcement. Consider project-based until you have consistent news flow.
Growth Stage
Full-service PR program, regular media relations, content development, executive visibility, and measurement.
Scale Stage
Comprehensive program including analyst relations, international expansion, crisis readiness, and integrated campaigns.
Mature Stage
Global PR programs, multiple verticals, extensive thought leadership, crisis teams, and integrated marketing support.
Wire Service Fees
Distribution of press releases typically costs + per release depending on reach. Most agencies pass these through at cost.
Media Monitoring
Tools like Meltwater or Cision can cost /year. Some agencies include basic monitoring; comprehensive tools are often extra.
Travel & Events
Media tours, conferences, and event support often require separate budgets for travel, hosting, and materials.
Content Production
Research reports, videos, infographics, and extensive content development may be scoped separately from core retainer.
Crisis Support
Crisis communications often carry premium rates or additional fees. Ask about crisis coverage in your agreement.
Analyst Relations
Working with industry analysts (Gartner, Forrester) often requires dedicated budget and expertise beyond core PR.
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