Tech PR Case Studies: Real Results, Real Impact
See how strategic PR drives business outcomes for technology companies. $3.1B+ in client value creation, 10 featured case studies across 8+ industries demonstrating measurable ROI.
Featured Success Stories
Success stories demonstrating $3.1B+ in client value creation across technology sectors
$3.1B+
Total Client Value
10
Case Studies
$3.4M+
Earned Media Value
2,000%+
Avg Funding Goal
Viber
Mobile Messaging/VoIP
$900M Exit
4 years of sustained coverage in major publications globally. Reached 300M+ users and became top 5 messaging app worldwide. Acquired by Rakuten for $900M in 2014.
Media: New York Times, Wired, Forbes, TechCrunch, Reuters
Zebra Medical
MedTech/AI Imaging
$200M Exit
Multiple FDA approvals secured through strategic media coverage. Named Fast Company's Most Innovative Companies and selected twice by WIRED Magazine. Acquired by Nanox for $200M in 2021.
Media: Forbes, Fast Company, TechCrunch, WIRED, CNBC
Applause
Software Testing/QA
$115.8M Raised
5 consecutive years on Inc. 5000 list. Forbes Most Promising Companies (ranked #7). Grew to 500,000+ testers from 200+ countries. Acquired by Vista Equity Partners in 2017.
Media: TechCrunch, CNBC, Forbes, Reuters, TIME, Wired
IOTA
Blockchain/Crypto
$13B Valuation
Data marketplace announcement moved IOTA from 13th to 3rd on CoinMarketCap. Secured partnerships with Jaguar Land Rover, STMicroelectronics, and government support through Japanese NEDO program.
Media: Reuters, Bloomberg, Forbes, Cointelegraph, CoinDesk
StoreDot
Battery Technology
$48M Series B
700 publications, 3M video views in 48 hours, 2M+ social shares with zero ad budget. Went from anonymity to ubiquity overnight. Announced $48M Series B months after PR campaign.
Media: Wall Street Journal, Bloomberg, TechCrunch, CNN, BBC, Fortune
Yo App
Mobile Messaging
Record-Breaking
3,600 unique articles across tech and mainstream media. 1 million downloads in 48 hours (beat Instagram's record). Coverage overshadowed Amazon Fire smartphone launch on same day.
Media: Financial Times, ABC News, CNN Business, The Verge, The Guardian
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