Cloud Infrastructure PR Agency Compete with AWS, Azure, and GCP
Transform your cloud infrastructure platform into the developer-loved alternative that modern cloud-native teams choose over hyperscalers. Position your IaaS, PaaS, or Kubernetes solution for market leadership with strategic cloud PR that builds credibility, drives developer adoption, and scales enterprise trust.
Our Cloud Infrastructure PR Expertise
Two decades helping cloud platforms, container orchestration tools, and DevOps solutions break through AWS/Azure/GCP dominance with differentiated positioning that resonates with technical decision-makers.
Including cloud infrastructure providers positioning against hyperscalers, container platforms competing in the cloud-native ecosystem, and DevOps tools building developer credibility through authentic technical storytelling.
Navigating cloud infrastructure PR through the evolution from dedicated servers to virtualization, public cloud dominance, containerization, serverless, and the emerging multi-cloud reality that defines today's enterprise architecture decisions.
Securing coverage in developer publications (The New Stack, InfoWorld, DevOps.com), cloud-native media (Container Journal, Kubernetes Podcast), enterprise IT outlets (InfoWorld, ZDNet), and mainstream tech press understanding technical depth requirements for cloud infrastructure credibility.
Recognizing excellence in cloud infrastructure PR campaigns that positioned underdogs against AWS/Azure/GCP, launched developer-loved platforms that achieved massive adoption curves, and built enterprise trust for mission-critical workload migration.
Unique Challenges in Cloud Infrastructure PR
Cloud infrastructure companies face distinct positioning challenges requiring specialized PR strategies that go far beyond generic technology communications.
Hyperscaler Dominance
Competing with AWS, Azure, and GCP requires clear differentiation beyond "better pricing." You need specialized use cases (edge computing, AI/ML workloads, database-specific infrastructure), superior developer experience stories, or unique technical capabilities that hyperscalers can't easily replicate through their massive ecosystems.
Developer Skepticism
Developers inherently distrust marketing hype and "cloudwashing" claims. Building authentic developer credibility requires technical depth (performance benchmarks, architecture deep-dives, API documentation quality), open source contributions that demonstrate commitment, and community engagement that proves you understand their daily workflow challenges.
Security & Compliance Scrutiny
Cloud infrastructure handles mission-critical workloads and sensitive data. Enterprises demand rigorous security validation through SOC 2 Type II, ISO 27001, GDPR compliance certifications, zero-trust architecture implementation, and transparent incident response protocols that demonstrate you take infrastructure security as seriously as the hyperscalers.
Multi-Cloud Complexity
Modern enterprises increasingly adopt multi-cloud strategies rather than single-vendor lock-in. Positioning as "cloud-agnostic" or "best-of-breed" while avoiding counter-productive "anti-AWS" messaging requires nuanced communication that acknowledges hyperscaler strengths while demonstrating your specific advantages for particular workload types.
Performance Proof Requirements
Cloud infrastructure claims require quantifiable validation beyond marketing assertions. Technical buyers demand performance benchmarks (latency, throughput, cost-per-workload comparisons), uptime SLA transparency with public status pages, and real customer case studies demonstrating production-scale reliability that validates your platform handles serious workloads.
Technical Complexity Simplification
Cloud infrastructure involves inherently complex concepts (networking, storage, compute orchestration, service mesh architecture). Effective PR must simplify without dumbing down, explaining technical advantages in language that resonates with both hands-on developers evaluating APIs and C-level executives approving infrastructure budgets.
Our Cloud Infrastructure PR Services
Comprehensive cloud PR strategies covering every infrastructure category from bare metal to serverless, positioning your platform for developer adoption and enterprise trust.
IaaS (Infrastructure as a Service) PR
Position your compute, storage, and networking services as the developer-friendly alternative to AWS EC2, Azure VMs, or GCP Compute Engine with differentiated messaging that highlights your unique advantages for specific workload types.
- Virtual machine and bare metal compute positioning emphasizing performance advantages for database, AI/ML, or high-frequency trading workloads
- Block storage and object storage PR highlighting cost efficiency, data durability guarantees, and S3-compatible API implementations
- Networking and CDN announcements showcasing global edge presence, DDoS protection capabilities, and bandwidth cost advantages
- Pricing transparency campaigns positioning your cost-per-workload advantages with real TCO comparisons against hyperscalers
- Performance benchmarking case studies demonstrating measurable latency, throughput, or cost improvements for specific use cases
- Developer experience thought leadership highlighting API design quality, documentation clarity, and faster time-to-production
PaaS (Platform as a Service) PR
Showcase how your platform simplifies application deployment, scaling, and management for cloud-native teams while avoiding vendor lock-in concerns that plague hyperscaler PaaS offerings.
- App deployment and CI/CD integration PR demonstrating one-command deployments, Git-based workflows, and seamless integration
- Auto-scaling and load balancing stories showcasing intelligent traffic management that reduces costs during low-traffic periods
- Database-as-a-service announcements highlighting managed PostgreSQL, MySQL, or MongoDB with automated backups and failover
- Serverless function positioning emphasizing cold-start performance, language runtime support, and event trigger flexibility
- Developer productivity case studies quantifying time-saved on infrastructure management versus self-managed solutions
- Framework and language support PR highlighting first-class support for Node.js, Python, Go, Ruby, or emerging languages
Container & Kubernetes PR
Establish your container platform or Kubernetes distribution as essential infrastructure for modern cloud-native applications competing in the CNCF ecosystem.
- Managed Kubernetes positioning highlighting cluster management simplicity, automatic upgrades, and enterprise-grade reliability
- Container registry and security PR showcasing vulnerability scanning, image signing, and compliance enforcement capabilities
- Service mesh and observability stories demonstrating integrated monitoring, distributed tracing, and traffic management
- Multi-cluster management announcements positioning your unified control plane for enterprise multi-region deployments
- Kubernetes certification and training programs building community credibility through CKA/CKAD exam preparation resources
- Cloud-native adoption case studies showing migration paths from monoliths to microservices with your platform
Cloud Security & Compliance PR
Build enterprise trust by highlighting your security posture, compliance certifications, and threat protection capabilities that match or exceed hyperscaler offerings.
- SOC 2 Type II, ISO 27001, and FedRAMP certification announcements demonstrating audit completion and continuous compliance
- Zero-trust architecture thought leadership explaining identity-based security, micro-segmentation, and least-privilege access
- DDoS protection and WAF positioning showcasing your network security capabilities with real attack mitigation examples
- Encryption and key management PR highlighting end-to-end encryption, BYOK support, and hardware security module integration
- Compliance automation campaigns for GDPR, HIPAA, PCI-DSS showing built-in controls that simplify customer compliance
- Security incident response transparency demonstrating rapid disclosure, root cause analysis, and remediation communication
Multi-Cloud & Hybrid Cloud PR
Position your platform as enabling seamless multi-cloud strategies for enterprises avoiding single-vendor lock-in while maintaining operational consistency.
- Cloud-agnostic positioning emphasizing Terraform compatibility, Kubernetes portability, and standard API implementations
- On-premises to cloud migration stories demonstrating phased transition strategies that minimize disruption
- Multi-cloud management announcements showcasing unified dashboards, centralized billing, and cross-cloud networking
- Hybrid cloud architecture case studies highlighting workload placement optimization between on-prem and public cloud
- Vendor lock-in avoidance thought leadership explaining data portability, open standards adoption, and exit strategies
- Interoperability and standards PR demonstrating CNCF project adoption, open API specifications, and ecosystem compatibility
Developer Community & Open Source PR
Build authentic developer credibility through open source contributions, community events, and technical content that proves you understand developer workflows.
- Open source project launches and contributions demonstrating commitment with maintained SDKs, CLI tools, and infrastructure projects
- Hackathon and developer event sponsorships building brand awareness at KubeCon, DockerCon, and regional meetups
- Technical blog amplification showcasing engineering deep-dives on architecture decisions, performance optimizations, and lessons learned
- Developer advocate programs establishing thought leaders who speak at conferences and contribute to community discussions
- Community forum and Slack channel growth fostering peer-to-peer support that scales beyond official documentation
- Conference speaking and workshop hosting positioning your engineers as experts through CFP submissions and training sessions
Our Cloud Infrastructure PR Methodology
A systematic four-phase approach designed specifically for cloud infrastructure companies competing against hyperscaler dominance.
Technical Differentiation Analysis
We begin every cloud infrastructure PR engagement with rigorous competitive analysis identifying your unique advantages versus AWS, Azure, and GCP. This phase establishes the foundation for all messaging and ensures we position your platform where you genuinely excel rather than fighting unwinnable battles.
- Competitive feature matrix mapping your capabilities against hyperscaler equivalents (EC2 vs. your compute, S3 vs. your storage)
- Performance benchmark identification for workloads where your infrastructure demonstrably outperforms AWS/Azure/GCP
- Developer experience audit reviewing API design, documentation quality, onboarding friction, and time-to-first-deploy
- Pricing analysis calculating total cost of ownership for representative workload scenarios
- Technical differentiation narrative development articulating your "reason to exist" beyond price competition
- Target developer persona research understanding which developer segments value your specific advantages most
Developer-First Messaging Strategy
Cloud infrastructure adoption starts with developer evaluation and advocacy before enterprise procurement gets involved. We craft technical messaging that resonates with hands-on practitioners while avoiding marketing fluff that triggers developer skepticism.
- Technical positioning framework establishing your narrative for specific use cases (edge computing, AI/ML, database workloads)
- Developer-centric value proposition articulation focusing on API quality, documentation, and time-to-production advantages
- Performance story development with quantifiable benchmarks, methodology transparency, and reproducible results
- Open source strategy alignment ensuring PR campaigns complement your CNCF contributions and community projects
- Technical content calendar planning blog posts, architecture diagrams, and code examples that demonstrate expertise
- Developer media relationship mapping identifying The New Stack, InfoWorld, DevOps.com journalists covering your category
Multi-Channel Technical PR Execution
We execute integrated PR campaigns across developer media, technical blogs, conference speaking, open source communities, and social channels where cloud-native practitioners discover new infrastructure tools.
- Tier-1 developer media outreach securing coverage in The New Stack, InfoWorld, Container Journal with technical depth
- Conference speaking coordination landing KubeCon, re:Invent, Cloud Native Con presentations and workshop slots
- Technical blog amplification distributing engineering content through Hacker News, Reddit /r/kubernetes, DevOps communities
- Open source announcement campaigns coordinating product launches with GitHub releases, CNCF project submissions
- Performance benchmark publication releasing transparent methodology and reproducible results that journalists can validate
- Customer case study development showcasing production deployments with quantified performance and cost improvements
Developer Trust & Enterprise Credibility Building
Long-term cloud infrastructure success requires sustained credibility with both developer communities and enterprise decision-makers. We build momentum through consistent technical storytelling that demonstrates platform maturity.
- Thought leadership program establishing your executives as cloud infrastructure experts through bylined articles and keynotes
- Security and compliance milestone announcements timing PR around SOC 2, ISO 27001, FedRAMP certifications
- Customer momentum storytelling highlighting logo acquisition (Fortune 500 enterprises adopting your infrastructure)
- Technical partnership announcements coordinating with ISVs, system integrators, and technology partners
- Developer community engagement metrics tracking GitHub stars, Stack Overflow questions, community Slack growth
- Analyst relations strategy positioning your platform favorably in Gartner Magic Quadrants and Forrester Wave reports
Why Choose SlicedBrand for Cloud Infrastructure PR
Specialized expertise in cloud infrastructure positioning that generic tech PR agencies simply cannot match.
Developer Media Relationships
Established connections with The New Stack, InfoWorld, DevOps.com, Container Journal, and cloud-native journalists who understand technical depth and can differentiate genuine innovation from cloudwashing marketing.
Cloud-Native Technical Fluency
Our team understands Kubernetes architecture, container orchestration, service mesh implementations, and infrastructure-as-code enough to speak credibly with your engineering teams and technical media.
Hyperscaler Differentiation Experience
Proven track record positioning infrastructure underdogs against AWS/Azure/GCP dominance by identifying winnable positioning angles (edge computing, specific workloads, developer experience) rather than head-to-head feature battles.
Security & Compliance Messaging
Deep understanding of enterprise security requirements (SOC 2, ISO 27001, FedRAMP) and how to communicate compliance in language that resonates with CISOs evaluating cloud infrastructure for sensitive workloads.
Open Source Community Experience
Expertise coordinating PR with CNCF project launches, open source contribution campaigns, and community engagement strategies that build authentic developer credibility beyond paid marketing.
Performance Benchmark Expertise
Experience designing, executing, and amplifying credible performance benchmarks that withstand technical scrutiny while demonstrating quantifiable advantages in latency, throughput, or cost-per-workload.
Cloud Infrastructure Media Landscape
Strategic media relationships across three tiers of cloud infrastructure coverage, from developer-focused technical publications to enterprise IT decision-maker outlets.
Tier 1: Developer & Cloud-Native Media
Technical publications reaching hands-on developers, DevOps engineers, and cloud architects evaluating infrastructure tools. These outlets demand genuine technical depth and can distinguish innovation from marketing hype.
Tier 2: Enterprise IT & Infrastructure Trade
Publications targeting IT leaders, infrastructure architects, and technology decision-makers responsible for enterprise cloud strategy. Coverage here builds credibility with procurement teams and C-level executives approving infrastructure budgets.
Tier 3: Mainstream Tech & Business Press
Broad-reach technology and business publications that reach executive decision-makers, investors, and general technology audiences. Coverage here validates your market significance and supports fundraising, partnerships, and enterprise sales.
Edge Computing Platform Series B Launch
A Series B edge computing infrastructure company developed a distributed cloud platform optimized for low-latency applications (gaming, IoT, AR/VR), but struggled positioning against AWS Lambda@Edge and Cloudflare Workers dominance. Required PR strategy differentiating their edge-native architecture while building developer credibility for production adoption.
The Challenge
The edge computing platform faced multiple positioning obstacles:
- Hyperscaler competition: AWS Lambda@Edge and Cloudflare Workers dominated edge computing mindshare with massive global networks and established developer ecosystems
- Category confusion: "Edge computing" meant different things to different audiences (CDN edge, IoT edge, mobile edge, far edge), requiring clear category definition
- Developer skepticism: New infrastructure platforms face "no one got fired for choosing AWS" hesitation from risk-averse enterprise developers
- Performance proof requirements: Claims of "better latency" needed quantifiable validation through transparent benchmarks demonstrating real-world advantages
- Enterprise trust gap: Series B startup infrastructure lacked Fortune 500 customer logos and compliance certifications enterprises demanded
Strategic Process
We developed a differentiated positioning strategy focusing on where the platform genuinely excelled versus hyperscalers:
- Edge-native positioning: Established "built for edge from day one" narrative versus hyperscaler solutions retrofitted from centralized cloud architecture
- Use case specialization: Focused PR on gaming (sub-10ms latency requirements), real-time IoT (local data processing), and AR/VR (bandwidth optimization) use cases
- Developer experience differentiation: Highlighted API design quality, one-command deployments, and faster time-to-production versus complex Lambda@Edge configuration
- Performance benchmark transparency: Published reproducible latency benchmarks for gaming workloads showing measurable advantages in P99 latency
- Open source credibility building: Launched open source edge monitoring tools and contributed to CNCF projects demonstrating commitment
Execution Strategy
We executed a 10-month integrated PR campaign across multiple channels:
- Tier-1 developer media: Secured technical deep-dive coverage in The New Stack, InfoWorld, and Container Journal explaining edge-native architecture advantages
- Conference speaking program: Landed speaking slots at KubeCon, Game Developers Conference, and IoT World demonstrating edge computing expertise
- Performance benchmark campaign: Released open methodology comparing edge platform latency against AWS Lambda@Edge for gaming workloads
- Customer case study series: Published anonymized production deployment stories from gaming studios, IoT manufacturers, and AR application developers
- Thought leadership positioning: Established CTO as edge computing expert through bylined articles and podcast appearances
- Open source project launch: Coordinated PR around open source edge monitoring tool release gaining 2,400+ GitHub stars
Results Delivered
The comprehensive PR campaign delivered quantifiable business outcomes:
- 42 tier-1/tier-2 placements: Secured technical coverage in The New Stack, InfoWorld, TechCrunch, VentureBeat building developer awareness
- 620% developer signup increase: Free tier signups grew from 1,200 to 8,640 monthly as awareness campaigns drove developer evaluation
- Fortune 500 customer acquisition: Enterprise sales pipeline improved as brand recognition lowered trust barriers for production adoption
- $95M Series C fundraise: Media momentum and customer traction supported successful Series C raise six months post-campaign
- Category leadership positioning: Established platform as "AWS alternative for edge computing" in analyst reports and competitive evaluations
- Conference speaking expansion: Engineering team secured 18 conference speaking slots demonstrating thought leadership recognition
"SlicedBrand helped us carve out a distinct position in the crowded cloud market by focusing relentlessly on edge computing differentiation rather than fighting AWS on every front. Their developer-first PR approach—technical blog amplification, conference speaking, open source launches—built authentic credibility that directly contributed to our community growth and Series C success."
"The performance benchmark campaign was brilliant strategy. Instead of making vague 'faster' claims, we published transparent methodology comparing our P99 latency against Lambda@Edge for gaming workloads. The New Stack and InfoWorld covered the benchmarks because they were reproducible and credible, giving us technical validation that AWS couldn't easily dismiss."
"Before SlicedBrand, enterprise prospects saw us as 'risky startup infrastructure.' The PR campaign—tier-1 media coverage, customer case studies, conference speaking—transformed perception to 'innovative AWS alternative for edge workloads.' Our enterprise sales cycle shortened by 40% as brand recognition lowered trust barriers. PR directly accelerated revenue growth."
Cloud Infrastructure Trends Shaping 2025
Critical shifts in cloud infrastructure adoption patterns creating new PR positioning opportunities for platforms competing with hyperscaler dominance.
Multi-Cloud Becomes Default Enterprise Strategy
Enterprises increasingly adopt multi-cloud architectures avoiding single-vendor lock-in, creating opportunities for infrastructure platforms positioning as "best-of-breed" alternatives to AWS/Azure/GCP for specific workload types (edge computing, AI/ML inference, high-performance databases) while integrating with existing hyperscaler deployments.
Developer Experience Differentiation
As cloud infrastructure capabilities commoditize, developer experience quality (API design, documentation clarity, onboarding friction, time-to-first-deploy) becomes primary differentiation factor. PR campaigns highlighting superior DX resonate with developers frustrated by AWS console complexity and Azure documentation gaps.
Edge Computing Maturation
Applications requiring ultra-low latency (gaming, AR/VR, autonomous vehicles, industrial IoT) drive edge computing infrastructure demand. Platforms positioning as "edge-native" versus hyperscaler CDN retrofits gain traction for use cases where centralized cloud architecture fundamentally doesn't work.
AI/ML Infrastructure Specialization
Machine learning workloads demand GPU-optimized infrastructure with specialized networking, storage, and orchestration. Cloud platforms demonstrating ML-specific advantages (training performance, inference latency, cost-per-model) differentiate against general-purpose hyperscaler compute.
Compliance & Data Sovereignty Requirements
Regional data residency regulations (GDPR, data localization laws) create demand for compliant infrastructure providers offering localized data centers, sovereignty guarantees, and transparent compliance documentation that multinational enterprises require for regulated workloads.
Open Source Cloud-Native Ecosystem Growth
CNCF project adoption (Kubernetes, Prometheus, Envoy, Cilium) creates standardized infrastructure interfaces reducing hyperscaler lock-in. Platforms embracing open standards and contributing to CNCF projects build developer credibility and benefit from ecosystem portability.
Best Practices for Cloud Infrastructure PR
Strategic principles we apply across every cloud infrastructure PR campaign to maximize developer adoption and enterprise credibility.
Lead with Technical Proof, Not Marketing Claims
Cloud infrastructure credibility requires quantifiable validation through performance benchmarks (transparent methodology, reproducible results), customer case studies (production scale, quantified improvements), and technical deep-dives demonstrating genuine expertise beyond marketing fluff that triggers developer skepticism.
Identify Winnable Differentiation Angles
Don't fight AWS/Azure/GCP on every front. Focus PR on specific use cases where your infrastructure genuinely excels (edge computing, ML inference, specific database workloads, developer experience) rather than claiming broad superiority across all categories that lacks credibility.
Build Developer Credibility Through Open Source
Infrastructure platforms earn developer trust through open source contributions (SDKs, CLI tools, CNCF projects), transparent documentation, and community engagement—not paid advertising. PR should amplify genuine technical contributions demonstrating commitment beyond marketing campaigns.
Coordinate PR with Product Launch Milestones
Time major PR campaigns around tangible product milestones (SOC 2 certification, new region launches, performance improvements, major customer wins) that give journalists concrete news hooks rather than generic "we're great" announcements lacking newsworthiness.
Target Developer Media with Technical Depth
The New Stack, InfoWorld, and DevOps.com demand genuine technical substance. Pitches must include architecture diagrams, performance data, code examples, and technical depth that demonstrates expertise—surface-level marketing angles get ignored by developer-focused journalists.
Balance Developer Adoption with Enterprise Trust
Cloud infrastructure success requires both bottom-up developer advocacy (technical content, conference speaking, open source) and top-down enterprise credibility (compliance certifications, customer logos, analyst relations). PR must address both audiences with appropriate messaging.
Demonstrate Security & Compliance Rigor
Enterprise infrastructure adoption requires visible security validation through SOC 2 Type II, ISO 27001, FedRAMP certifications, public status pages, transparent incident response, and security whitepapers demonstrating you take infrastructure security as seriously as hyperscalers.
Amplify Customer Success Stories
Production deployment case studies showing quantified improvements (cost savings, performance gains, developer productivity) provide third-party validation that overcomes "risky startup infrastructure" perception. Anonymous case studies work when customers can't be named publicly.
Ready to Compete with the Hyperscalers?
Let's discuss your cloud infrastructure positioning challenges and develop a PR strategy that differentiates your platform, builds developer credibility, and scales enterprise trust.
Start Your CampaignFrequently Asked Questions
Common questions about cloud infrastructure PR strategy, developer media relationships, and positioning against AWS/Azure/GCP dominance.
We identify and amplify your unique differentiation angles where you genuinely excel versus hyperscalers: specialized use cases (edge computing, AI/ML workloads, high-performance databases), superior developer experience (API design, documentation, onboarding), better pricing transparency, or specific compliance capabilities. We avoid unwinnable "me-too" positioning claiming broad superiority across all categories, instead focusing PR on specific workload types or developer segments where your platform offers measurable advantages that resonate with technical evaluators.
Yes, we maintain established relationships with tier-1 developer publications including The New Stack, InfoWorld, DevOps.com, Container Journal, and cloud-native journalists who understand technical depth and can differentiate genuine infrastructure innovation from cloudwashing marketing. We also coordinate conference speaking at KubeCon, DockerCon, re:Invent, and other cloud-native events where developer audiences discover new infrastructure tools through technical presentations rather than vendor booths.
Very technical. We work directly with your engineering and developer relations teams to create authentic technical content including performance benchmarks with transparent methodology, architecture deep-dives explaining design decisions, API comparisons demonstrating developer experience advantages, and open source contributions showcasing genuine expertise. Our PR doesn't shy away from technical complexity—developer media and cloud-native audiences demand depth, and surface-level marketing angles get ignored by technical journalists.
Absolutely. We advise on open source project launches (SDKs, CLI tools, infrastructure utilities), contribution strategies to CNCF projects, developer community programs (forums, Slack channels, Stack Overflow presence), and authentic developer engagement that builds credibility. Building developer trust for infrastructure platforms requires long-term community investment through technical contributions and peer support—not just press releases announcing features. We help coordinate PR around open source milestones to amplify community traction.
Typical results from comprehensive 6-month campaigns include: 25-45 tier-1/tier-2 media placements in developer and enterprise IT publications, 300-600% increase in developer signups as awareness drives evaluation, improved enterprise sales pipeline as brand recognition lowers trust barriers (CIOs trust recognized infrastructure brands over unknown startups), stronger positioning versus hyperscalers in analyst evaluations (Gartner, Forrester), and conference speaking expansion demonstrating thought leadership. ROI manifests through accelerated developer adoption and enterprise sales velocity.
We address AWS risk aversion by demonstrating production-scale validation through multiple proof points: customer case studies from recognizable enterprises showing successful production deployments, compliance certifications (SOC 2, ISO 27001, FedRAMP) matching hyperscaler security standards, uptime SLA transparency with public status pages, quantified performance advantages for specific workload types, and third-party analyst recognition. PR campaigns systematically build evidence that "choosing your platform" is a defensible technical decision backed by validation—not a risky bet on unproven infrastructure.
Yes, we have extensive experience designing, executing, and amplifying credible performance benchmarks that withstand technical scrutiny while demonstrating quantifiable advantages. This includes benchmark methodology design (workload selection, measurement approach, environment configuration), transparent documentation (reproducible steps, infrastructure specifications), third-party validation where appropriate, and media amplification to developer publications. Benchmarks must compare apples-to-apples (equivalent instance types, same workload, identical configurations) and disclose methodology completely—anything less gets dismissed as marketing manipulation.
Absolutely. Security and compliance milestones provide excellent PR hooks demonstrating infrastructure maturity to enterprise buyers. We coordinate announcements around SOC 2 Type II completion, ISO 27001 certification, FedRAMP authorization, regional compliance (GDPR, data residency), and security enhancements (encryption, key management, zero-trust architecture). These campaigns target both technical audiences (demonstrating security rigor) and enterprise decision-makers (proving compliance readiness) through coordinated outreach to security-focused publications and enterprise IT media.
Cloud infrastructure PR requires sustained momentum rather than one-time announcements. Initial media coverage typically begins within 4-8 weeks as we secure tier-1 placements, but measurable business impact (developer signup increases, enterprise pipeline improvement, analyst recognition) builds over 6-12 months as awareness compounds. Developer adoption cycles are longer than consumer products—technical evaluation, proof-of-concept testing, security review, procurement approval. PR accelerates this cycle by building credibility that lowers trust barriers, but expecting immediate ROI from a single press release is unrealistic.
Retainer agreements (6-12 month commitments) include: ongoing media relations, thought leadership programs, conference speaking coordination, customer case study development, analyst relations. support, and continuous coverage across product launches, funding announcements, and company milestones. Project-based work focuses on discrete campaigns: single product launch PR, funding announcement support, conference speaking programs, or performance benchmark campaigns. Retainers build sustained momentum ideal for early-stage platforms requiring continuous awareness. Projects work for established companies with specific milestone needs.