Brand Guidelines
SlicedBrand
Identity Manual
A comprehensive guide to maintaining brand consistency across all touchpoints.
VERSION
1.1
LAST UPDATED
December 17, 2025
WEBSITE
slicedbrand.com
Brand Overview
About SlicedBrand
SlicedBrand is a leading boutique technology PR firm founded by Ayelet Noff who has been in PR since 2006. The agency has successfully led PR activities for 1,000+ technology companies across AI, blockchain, cryptocurrency, healthtech, medtech, mobile, cybersecurity, fintech, and more.
From enterprises like Microsoft and Google to stealth startups, SlicedBrand delivers results-driven PR that helps brands stand out above the noise.
Brand Essence
"We get you the coverage you deserve"
Mission: Help brands share their stories and get the recognition they deserve.
Vision: Make the most impactful technologies known to the world.
Core Values
Unique Selling Propositions (USPs)
These differentiators consistently impress potential clients and should be highlighted in all sales conversations and marketing materials:
Color Palette
Primary Colors
Accent Colors
Color Rotation System
SlicedBrand uses a multi-color accent rotation for visual variety across sections and services: Magenta → Purple → Cyan → Gold → (repeat)
Color Usage
| Color | Primary Usage | Secondary Usage |
|---|---|---|
| Navy | Main backgrounds | Text on light backgrounds |
| Off-White | Body text on dark | Light section backgrounds |
| Magenta | Primary CTAs, highlights | Service category 1 |
| Purple | Secondary highlights | Service category 2, hover states |
| Cyan | Links, interactive elements | Service category 3 |
| Gold | Premium, emphasis | Awards, service category 4 |
Typography
Primary Typeface: Graebenbach
SlicedBrand uses the custom Graebenbach font family. For web fallbacks, use Inter or system fonts.
font-family: 'Graebenbach', 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;Text Styling Conventions
Italics for Emphasis
Use italics for key concepts and brand emphasis within sentences.
ALL CAPS
Headlines and labels can use all caps for impact.
Letter Spacing
Body: 0.02em
Buttons/Labels: 0.05em
Voice & Tone
Voice Characteristics
Confident
We know our expertise and communicate it assertively. We've earned our reputation through results.
Direct
Clear, concise messaging without fluff. We get to the point and deliver value.
Results-Oriented
Focus on outcomes and deliverables. We measure success by the coverage we secure.
Creative
Out-of-the-box thinking. We find unique angles that make stories newsworthy.
Writing Guidelines
Do
- Lead with outcomes and results
- Use active voice
- Be specific with numbers and achievements
- Emphasize key concepts with italics
- Keep sentences concise and punchy
- Focus on client benefits
Don't
- Use jargon without context
- Make vague promises
- Over-use superlatives
- Write in passive voice
- Use overly casual language
- Be generic or templated
Sample Headlines
"We get you the coverage you deserve"
"Rise above the noise"
Content Guidelines
Mandatory Content Standards
All SlicedBrand content must adhere to these essential guidelines to maintain brand integrity and credibility:
Required Standards
- No pricing information - Contact SlicedBrand for custom quotes
- No unverifiable metrics - Only cite data we can substantiate
- Real testimonials only - All quotes must be attributed to actual clients
- 1,000+ clients everywhere - Consistent client count across all materials
- Thought leadership content instead of crisis management - Focus on proactive strategy
- No analyst relations mentions - Not a core service offering
Content Quality Principles
Verified Only
Every statistic, case study result, and client testimonial must be verifiable and accurate. No placeholder data or estimates.
Transparent Pricing
Never publish pricing information. Each client's needs are unique—direct prospects to contact SlicedBrand for custom proposals.
Authentic Voices
Use real client testimonials with full attribution (name, title, company). Generic or anonymous quotes diminish credibility.
Service Accuracy
Only promote services we actively deliver. Avoid mentioning analyst relations or crisis management as primary offerings.
Messaging Consistency
Core Numbers to Remember
1,000+
Technology companies served
2006
In PR since 2006
UI Elements
Buttons
Geometric Design Elements
SlicedBrand uses angular, geometric shapes created with CSS clip-path for dynamic visual interest.
Right
Left
Slice
CSS Examples
/* Angled section transitions */
.section-angled {
clip-path: polygon(0 0, 100% 0, 100% 85%, 0 100%);
}
/* Button styling */
.btn {
padding: 16px 40px;
border-radius: 100px;
text-transform: uppercase;
letter-spacing: 0.05em;
transition: all 0.3s ease;
}
.btn:hover {
transform: translateY(-2px);
}Service Categories
Each service offering has an associated accent color for visual differentiation.
Notable Press Coverage
SlicedBrand secures placements in top-tier publications:
Awards & Recognition
SlicedBrand has been recognized for excellence in technology PR:
33
Awards Won
Recognized for PR excellence across multiple categories including best tech PR agency, innovation in communications, and client success achievements.
Featured Case Studies
Success stories demonstrating $3.1B+ in client value creation across 8+ industries:
Total Client Impact
$3.1B+
Total Client Value
10
Featured Case Studies
$3.4M+
Earned Media Value
2,000%+
Avg Funding Goal
Viber
Mobile Messaging/VoIP
$900M Exit
4 years of sustained coverage in major publications globally. Reached 300M+ users and became top 5 messaging app worldwide. Acquired by Rakuten for $900M in 2014.
Media: New York Times, Fox Business, Wired, Forbes, TechCrunch, Reuters
Zebra Medical Vision
MedTech/AI Medical Imaging
$200M Exit
Multiple FDA approvals secured through strategic media coverage. Named Fast Company's Most Innovative Companies and selected twice by Wired Magazine. Acquired by Nanox for $200M in 2021.
Media: Forbes, Fast Company, TechCrunch, VentureBeat, Wired, CNBC
Applause (formerly uTest)
Software Testing/QA Services
$115.8M Raised
5 consecutive years on Inc. 5000 list. Forbes Most Promising Companies (ranked #7). Grew to 500,000+ testers from 200+ countries. Acquired by Vista Equity Partners in 2017.
Media: TechCrunch, CNBC, Forbes, Reuters, TIME, Wired
IOTA
Distributed Ledger Technology/Crypto
$13B Valuation
Data marketplace announcement moved IOTA from 13th to 3rd on CoinMarketCap. Secured partnerships with Jaguar Land Rover, STMicroelectronics, and government support through Japanese NEDO program.
Media: Reuters, Bloomberg, Forbes, Business Insider, Cointelegraph, CoinDesk
StoreDot
Battery Technology/Fast-Charging
$48M Series B
700 online publications, 3M video views in 48 hours, 2M+ social shares with zero ad budget. Went from anonymity to ubiquity overnight. Announced $48M Series B months after PR campaign.
Media: Wall Street Journal, Bloomberg, TechCrunch, CNN Money, BBC, Fortune
Livia
Women's Health/Wearable Technology
2,000% of Goal
227+ articles with $3.4M advertising value equivalent. Crowdfunding goal of $50K grew to $1M+ raised with 17,000+ pre-orders. 20x crowdfunding goal exceeded.
Media: Today (NBC), BuzzFeed, Bustle, HuffPost, Glamour, CNET
Yo App
Mobile Messaging Application
Record-Breaking
3,600 unique articles across tech and mainstream media. 1 million downloads in 48 hours (beat Instagram's record). Coverage overshadowed Amazon Fire smartphone launch on same day.
Media: Financial Times, ABC News, CNN Business, The Verge, Yahoo! Finance, The Guardian
AirBolt
Consumer Hardware/GPS Tracking
$1.58M Raised
Highest-funded GPS tracker campaign ever on both Kickstarter ($750K+) and Indiegogo ($830K+). Reached crowdfunding goal in 2 days. Set new crowdfunding records for category.
Media: Engadget, Forbes, Digital Trends, BGR, Android Central
Whiplr
Dating/Social Application
1M Downloads
500+ articles and TV segments. 1 million downloads within first two years. Named "App of the Year" at 2016 Sexhibition Expo. Successfully tied to 50 Shades of Grey cultural moment.
Media: Forbes, Cosmopolitan, E!, Mirror Online, Daily Mail, Engadget, Vice
Quick Reference
Color Codes
| Name | Hex |
|---|---|
| Navy | #111128 |
| Off-White | #eeeee6 |
| Magenta | #e33172 |
| Purple | #b847ff |
| Cyan | #53cceb |
| Gold | #f6b841 |
Typography
| Element | Specs |
|---|---|
| Hero H1 | Black, 72-96px |
| Section H2 | Bold, 48-56px |
| H3 | Bold, 32-36px |
| H4 | Semibold, 24px |
| Body | Medium, 16-20px |
Brand Assets Checklist
Logo Files
- □ Logo SVG
- □ Logo PNG (light/dark)
- □ Favicon
- □ Social avatars
Design Files
- □ Color palette (ASE)
- □ Typography files
- □ Icon set
- □ Pattern library
Templates
- □ Presentation deck
- □ Email signature
- □ Social templates
- □ Case study template
Document Information
Brand: SlicedBrand
Website: slicedbrand.com
Version: 1.1
Last Updated: December 17, 2025