Robotics PR Agency

Robotics PR requires demonstrating technology in action—press releases about capabilities mean nothing without visual proof. We coordinate media demos, facility tours, and video content that showcases robots working in real environments. Additionally, robotics faces unique challenges around safety messaging, job displacement narratives, and technical complexity. General tech PR agencies don't understand how to position autonomous systems, manage safety concerns proactively, or translate complex robotics concepts for business audiences. We also navigate regulatory considerations (FDA for medical robots, FAA for drones, NHTSA for autonomous vehicles) that traditional PR firms lack expertise in.

We develop proactive messaging frameworks that address safety concerns head-on rather than avoiding them. For safety, we emphasize certification processes, testing protocols, fail-safe mechanisms, and transparent incident reporting. For job displacement, we position automation as augmentation—addressing labor shortages, enabling workers to focus on higher-value tasks, and creating new technical roles. Our messaging includes real worker testimonials, before/after workforce data, and honest discussions about training and transition support. This transparent approach builds trust with media, regulators, unions, and the public—avoiding the perception of tone-deaf innovation that ignores societal impact.

We maintain active relationships with tier-1 robotics media including IEEE Spectrum, The Robot Report, Automation World, Robotics Business Review, and Control Engineering. We also have deep connections in vertical trade press (Supply Chain Dive, FreightWaves for logistics; Healthcare IT News for medical; Farm Progress for agricultural robotics). For mainstream tech coverage, we work with Wired, TechCrunch, The Verge, MIT Technology Review, and Bloomberg Technology. Our team includes former robotics journalists who understand editorial priorities, technical depth expectations, and what makes compelling robotics stories. We know which reporters cover industrial vs. consumer robots, autonomous vehicles vs. drones, and can pitch appropriately for each beat.

Absolutely. Demo-driven PR is our specialty. We coordinate media events, facility tours, customer site visits, and video content production that showcases your technology in action. Our process includes: (1) Demo environment preparation ensuring optimal conditions for media observation, (2) Media relationship management selecting journalists with appropriate technical depth and audience reach, (3) Logistics coordination managing schedules, NDAs, safety protocols, and technical support, (4) Content capture ensuring high-quality b-roll, photos, and interview footage, (5) Follow-up amplification distributing demo content across media, social, and investor channels. Nothing builds credibility like journalists seeing robots work in real-world environments—handling edge cases, recovering from failures, and delivering measurable results. We've coordinated 150+ robotics demonstrations across industrial, warehouse, medical, and autonomous vehicle applications.

Yes, we work with robotics companies from early R&D through commercialization. For pre-commercial companies, we focus on building credibility through academic research amplification, university partnership announcements, technical conference speaking, and grant/funding milestones. We also manage expectations about deployment timelines, avoiding overhype that damages credibility when commercial readiness takes longer than anticipated. Our R&D-stage programs emphasize technical validation, research publications, prototype demonstrations in controlled environments, and thought leadership positioning founders as domain experts. As you transition to commercialization, we shift to pilot announcements, customer deployments, and commercial traction narratives. We understand the long development cycles in robotics and structure communications programs accordingly.

Top robotics talent wants to work on meaningful technical challenges at innovative companies. We build employer brand visibility through: (1) Engineering blog coverage highlighting technical depth and interesting problems, (2) Academic partnerships and research collaborations demonstrating scientific credibility, (3) Conference speaking and technical community engagement positioning your team as industry leaders, (4) Technical content marketing showing the complexity of your work (not just marketing fluff), (5) Media coverage in outlets engineers read (IEEE Spectrum, Hacker News, Reddit robotics), and (6) Founder/CTO thought leadership establishing technical vision and leadership. This visibility makes recruiting easier—engineers discover you through media coverage, research recognition attracts PhD candidates, and your technical reputation precedes sales conversations with customers. Many robotics companies underestimate PR's role in talent acquisition, but engineer recruiting is often ROI-positive for employer brand PR investment.

We work across all major robotics verticals: (1) Industrial robotics — manufacturing automation, assembly robots, cobots, welding/painting/material handling systems, (2) Autonomous vehicles — self-driving cars, autonomous trucks, robotaxis, ADAS, delivery robots, (3) Warehouse & logistics automation — AMRs, AS/RS systems, picking robots, sortation, fulfillment automation, (4) Drones & UAVs — commercial drones, delivery drones, inspection, agriculture, defense applications, (5) Medical & surgical robotics — surgical systems, rehabilitation robots, hospital automation, elder care robots, (6) Agricultural robotics — harvesting robots, weeding, precision agriculture, autonomous tractors, (7) Service & humanoid robots — hospitality, retail, security, cleaning, general-purpose humanoids. Our team understands unique technical, regulatory, and market dynamics of each vertical—FDA pathways for medical, FAA regulations for drones, labor dynamics for industrial/warehouse.

We track business impact metrics beyond vanity placement counts: (1) Inbound demo requests — qualified prospects requesting demonstrations after media coverage, (2) Sales cycle influence — deals where prospects cite media coverage in initial conversations, (3) Investor inquiries — VC/strategic interest triggered by media visibility, (4) Talent applications — engineering candidates mentioning media coverage in applications, (5) Partnership opportunities — integration partners, channel partners, or strategic relationships initiated through PR, (6) Customer reference willingness — existing customers agreeing to case studies/testimonials based on positive media experience, (7) Website traffic quality — visitors from target buyer segments (manufacturing, logistics, healthcare), and (8) Social engagement — shares, comments, and discussions in industry communities. For B2B robotics, we also track appearance in analyst reports, conference speaking invitations, and inclusion in industry buyer guides—all indicators of thought leadership and market presence.

Safety incidents require immediate, transparent response. Our crisis protocol includes: (1) Rapid assessment — understanding incident facts within 2-4 hours, (2) Transparent disclosure — proactive media statement acknowledging incident (no cover-ups), (3) Safety protocol review — communicating what happened, why it happened, how you're preventing recurrence, (4) Regulatory coordination — aligning with OSHA, FDA, NHTSA, or FAA communications, (5) Stakeholder management — customer notifications, partner communications, employee briefings, (6) Media management — designating single spokesperson, technical Q&A preparation, (7) Recovery communications — post-incident reports, corrective actions, third-party validation, and (8) Long-term reputation rebuild — demonstrating improved safety record over time. The robotics industry has low tolerance for safety coverups—transparent incident response, even when painful short-term, preserves long-term credibility. We've managed communications for autonomous vehicle incidents, warehouse robot accidents, and surgical robot malfunctions.

Video is essential for robotics communications—written descriptions of robots working mean nothing without visual proof. Our video strategy includes: (1) Demo footage libraries — high-quality b-roll showing robots in various scenarios, edge cases, and environments, (2) Time-lapse deployment — installation, calibration, and integration processes compressed into shareable content, (3) Before/after comparisons — side-by-side demonstrations showing performance improvements vs. manual processes or competitors, (4) Customer testimonials — video interviews with operators, engineers, and executives discussing real-world experience, (5) Technical explainers — animated or narrated videos breaking down complex systems for different audiences, (6) Media kit assets — pre-produced footage for media use in coverage (with proper attribution), and (7) Social/YouTube strategy — platform-specific content for LinkedIn, Twitter, YouTube channels. We coordinate video production during demos, facility tours, and customer deployments—maximizing ROI from every demonstration investment. Video assets also serve sales enablement, investor presentations, and trade show presence.