PropTech PR Agency
For Property Technology Innovators
Break through traditional real estate industry resistance. Position your PropTech solution as the future of property management, transactions, and smart buildings. We help PropTech platforms secure tier-1 coverage and accelerate market adoption.
Unique Challenges in PropTech PR
Traditional Industry Resistance
Real estate industry is notoriously slow to adopt technology. PR must overcome skepticism from brokers, property managers, and investors who prefer "the way it's always been done."
Complex Regulations
Navigate real estate licensing laws, fair housing regulations, and local zoning ordinances. PR must communicate innovation without triggering regulatory concerns about unauthorized practice.
Multiple Stakeholder Groups
PropTech serves diverse audiences: residential vs commercial, buyers vs sellers, landlords vs tenants, brokers vs property managers. Each requires different messaging.
High Transaction Stakes
Real estate is the largest financial transaction for most people. PR must build trust that your technology won't jeopardize these high-stakes deals.
Fragmented Markets
Real estate is hyper-local with different regulations, MLS systems, and practices in each market. Scaling narrative from one city to nationwide is challenging.
Our PropTech PR Services
Smart Building & IoT PR
Position smart building technology, property management platforms, and IoT solutions.
- Smart building product launches
- Property management platform PR
- IoT sensor and automation coverage
- Energy efficiency technology positioning
- Building owner and facility manager targeting
- Commercial real estate tech thought leadership
Digital Mortgage & Lending PR
Amplify mortgage technology, underwriting automation, and lending platforms.
- Digital mortgage product launches
- Underwriting technology PR
- Lender partnership announcements
- Mortgage rate and approval speed positioning
- Homebuyer journey simplification narrative
- Regulatory compliance milestone coverage
Residential PropTech PR
Position home buying/selling platforms, virtual tours, and residential tech.
- Home search and listing platform PR
- Virtual tour and 3D technology coverage
- Homebuyer/seller marketplace positioning
- Real estate agent technology adoption
- Home valuation and pricing tool PR
- First-time homebuyer education campaigns
Commercial Real Estate PR
Amplify CRE platforms, tenant experience tech, and workspace solutions.
- CRE marketplace and transaction platform PR
- Tenant experience technology coverage
- Flexible workspace and co-working PR
- Lease management automation positioning
- CRE data and analytics platform coverage
- Return-to-office technology narrative
Fundraise & M&A PR
Amplify funding rounds and acquisitions in the PropTech ecosystem.
- Series A-C announcement strategy
- Real estate VC ecosystem positioning
- PropTech market trend commentary
- Acquisition integration messaging
- Geographic expansion announcements
- Growth metric storytelling (GMV, properties managed)
Sustainability & ESG PR
Position green building tech, energy efficiency, and ESG compliance platforms.
- Green building certification technology PR
- Energy efficiency platform coverage
- ESG reporting and compliance positioning
- Carbon footprint reduction narrative
- Sustainable materials marketplace PR
- Climate risk assessment technology
PropTech PR Success Story
Challenge
Series A startup needed to overcome property manager skepticism about cloud-based platforms and prove ROI to building owners reluctant to change legacy systems.
Strategy
Launched 8-month PR campaign: (1) Positioned as "property management OS," (2) Secured TechCrunch, The Real Deal, and Commercial Observer coverage, (3) Amplified 15 building portfolio migrations, (4) Developed thought leadership on commercial property technology trends.
Results
"SlicedBrand understood the challenge of selling technology to a traditional real estate industry. They positioned our platform as essential infrastructure for modern property management while respecting the expertise of property managers. The result: massive building portfolio wins and successful Series B funding."
— Jessica Martinez, CEO & Founder
Our PropTech PR Process
Real Estate Market Analysis
Map target segments (residential, commercial, industrial), identify early-adopter markets, and analyze competitive landscape in property technology.
Stakeholder-Specific Messaging
Develop separate narratives for property owners (ROI), real estate professionals (workflow), and end-users (experience). Each audience gets tailored positioning.
Trust-Building Strategy
Address adoption barriers through case studies, broker testimonials, and transaction success stories. Position as enhancing (not replacing) human expertise.
Multi-Market Rollout
Execute city-by-city PR strategy, amplify local market launches, and build momentum toward national coverage. Local validation drives broader adoption.
Ready to Amplify Your PropTech Innovation?
Book a free 30-minute strategy call with our PropTech PR specialists. We'll analyze your positioning, identify media opportunities, and outline a market adoption roadmap.
- ✓ Free PropTech PR audit and competitive analysis
- ✓ Real estate stakeholder messaging strategy
- ✓ Traditional industry adoption narrative development
- ✓ Fundraise and market expansion PR playbook
- ✓ 24-hour response time, no obligation
Frequently Asked Questions
We position PropTech as enhancing (not replacing) human expertise. This includes: (1) Broker and agent testimonials showing workflow improvements, (2) Transaction success stories proving technology reliability, (3) ROI case studies for building owners, (4) Positioning founders as real estate insiders who understand industry pain points, not Silicon Valley outsiders.
Expect first media placements in 4-6 weeks (PropTech trade press), mainstream real estate coverage in 2-3 months, and measurable impact on broker/owner inquiries in 4-6 months. Most PropTech clients run 12-month campaigns to sustain narrative through market expansion milestones.
Yes. We maintain direct relationships with reporters at The Real Deal, Inman, Commercial Observer, Housing Wire, and PropTech-focused technology journalists at TechCrunch, Forbes, and GeekWire. We also work with local real estate business press in major markets (NYC, SF, LA, Miami).
Absolutely. We develop city-by-city PR strategies that amplify local market launches, secure local business press coverage, and build momentum toward national narrative. This includes coordinating announcements with brokerage partnerships, property portfolio migrations, and local real estate association engagement.
We track: (1) Awareness metrics (media placements in real estate and tech press, share of voice), (2) Engagement metrics (website traffic from real estate professionals, demo requests, partnership inquiries), and (3) Business impact (broker/agent adoption, building owner inquiries, market expansion velocity). Most clients see 3-5x increase in qualified property owner leads within 6 months.