Marketplace PR: Two-Sided Platform Communications
The only PR agency focused exclusively on marketplace platforms. We understand network effects, trust dynamics, and how to balance seller and buyer messaging.
Why Marketplace PR Is Different
Two-sided platforms face unique communication challenges that traditional PR doesn't address.
Dual Audience Complexity
Every message must resonate with both sellers and buyers without alienating either side of your marketplace.
Trust & Safety Scrutiny
Media coverage often focuses on platform failures, fraud, and safety issues rather than innovation and growth.
Chicken-and-Egg Problem
Communicating growth momentum when you need sellers to attract buyers and buyers to attract sellers.
GMV vs. Revenue Story
Explaining marketplace economics and take rates to media that misunderstands platform business models.
Category Competition
Standing out when multiple platforms compete in the same vertical with similar value propositions.
Marketplace-Specific PR Programs
Communications strategies built for two-sided platforms and network effects.
Marketplace Launch PR
Launch announcements that attract both sellers and buyers, communicate network value, and position your platform advantage.
Seller Success Stories
Amplify seller wins to attract more supply, demonstrate platform ROI, and build seller recruitment momentum.
Trust & Safety Comms
Proactive trust messaging, verification systems, and crisis response for platform safety incidents.
GMV Milestone Announcements
Translate marketplace metrics into compelling growth stories that attract investors and talent.
Fundraise & M&A PR
Position your marketplace for funding rounds or acquisition with strategic media coverage and thought leadership.
Geographic Expansion
Communications for new market launches, international expansion, and category expansion announcements.
Real Results for Marketplace Platforms
From 5K to 150K Sellers in 18 Months
Strategic seller success stories and trust & safety messaging positioned this local services marketplace as the go-to platform for independent professionals. Media coverage in Forbes, TechCrunch, and The Information drove seller signups from 5,000 to 150,000 while simultaneously increasing buyer confidence. The PR program directly supported their $85M Series C raise by demonstrating strong network effects and sustainable growth.
How We Drive Marketplace Growth
Network Dynamics Audit
Analyze your supply-demand balance, network effects, and growth blockers to identify PR opportunities.
Dual-Sided Messaging
Develop messaging frameworks that resonate with sellers, buyers, and investors simultaneously.
Seller Story Engine
Create systematic seller success storytelling to demonstrate platform value and attract supply.
Growth Amplification
Coordinate PR with GMV milestones, expansion launches, and funding announcements for maximum impact.
Ready to Accelerate Your Marketplace Growth?
Schedule a free consultation to discuss your marketplace communications goals and how we can help you attract sellers, build trust, and scale your platform.
- Free 30-minute strategy session
- Competitive marketplace landscape analysis
- Customized PR recommendations
- No obligation or hard sell