InsurTech PR Agency
For Insurance Innovation Leaders
Break through in a heavily regulated industry. Build consumer trust, navigate 50-state compliance complexity, and position your InsurTech innovation as the future of insurance. We help digital insurance, embedded insurance, and risk management platforms secure coverage and drive customer acquisition.
Unique Challenges in InsurTech PR
Regulatory Complexity
50-state insurance regulations, NAIC oversight, and state Department of Insurance approval processes. PR must communicate innovation without triggering regulatory scrutiny or promising unauthorized insurance products.
Consumer Trust Deficit
Insurance industry ranks low in consumer trust. InsurTech PR must overcome skepticism about claims handling, data privacy, and whether digital-first insurance is reliable when customers need it most.
Legacy Carrier Partnerships
Many InsurTechs rely on legacy carrier partnerships or MGA licenses. PR must balance innovation narrative with reassuring customers and regulators about underwriting capacity and financial stability.
Complex Products
Insurance is inherently complex (deductibles, co-insurance, policy limits). PR must simplify product benefits for consumers while maintaining accuracy and avoiding misleading coverage representations.
Competitive Differentiation
200+ InsurTech startups claim to be "reinventing insurance." Breaking through requires clear differentiation: better UX, embedded distribution, parametric claims, or underwriting innovation.
Our InsurTech PR Services
Digital Insurance Launch PR
Position your digital-first insurance offering for consumer and small business adoption.
- Product launch announcement
- State license expansion coverage
- Customer testimonial campaigns
- Claims experience case studies
- Regulatory approval milestone amplification
- Digital insurance trend commentary
Embedded Insurance PR
Amplify partnerships and embedded insurance distribution through non-insurance platforms.
- Distribution partnership announcements
- Embedded insurance trend positioning
- E-commerce and fintech integration coverage
- API and platform launch PR
- Point-of-sale insurance narrative
- Insurance-as-a-service (IaaS) thought leadership
Risk Management & Commercial PR
Position commercial insurance, cyber insurance, or specialty risk solutions.
- Commercial insurance product launches
- Cyber insurance trend commentary
- Enterprise customer win announcements
- Claims prevention technology PR
- Risk assessment innovation coverage
- Broker and agent partnership amplification
Fundraise & M&A PR
Amplify funding rounds and acquisitions in the InsurTech ecosystem.
- Series A-C announcement strategy
- Insurance VC ecosystem positioning
- InsurTech market trend analysis
- Acquisition integration messaging
- Public market readiness communications
- Growth metric storytelling (premium written, loss ratio)
Regulatory & Compliance PR
Navigate regulatory milestones, state expansions, and compliance achievements.
- State insurance license announcements
- NAIC accreditation coverage
- Regulatory approval milestone amplification
- Compliance technology positioning
- State Department of Insurance engagement
- Insurance commissioner relationship building
Claims Innovation PR
Differentiate through claims experience, instant payouts, or parametric triggers.
- Instant claims payout technology PR
- Parametric insurance trigger coverage
- Claims automation innovation
- Customer claims experience testimonials
- Hurricane/disaster response amplification
- Claims satisfaction data storytelling
InsurTech PR Success Story
Challenge
Series A startup needed to overcome consumer trust issues, differentiate from direct insurance competitors, and secure distribution partnerships with auto lenders and dealerships.
Strategy
Launched 9-month PR campaign: (1) Positioned "insurance at point-of-sale" as inevitable future, (2) Secured TechCrunch, Insurance Journal, and American Banker coverage, (3) Amplified 5 major lender partnerships, (4) Developed thought leadership on embedded insurance regulation.
Results
"SlicedBrand navigated the unique challenges of InsurTech PR — from state insurance regulations to building consumer trust in a digital-first insurance product. They positioned our embedded insurance model as the future while maintaining regulatory compliance. The result: massive lender partnerships and a successful Series B."
— Michael Rodriguez, CEO & Founder
Our InsurTech PR Process
Insurance Market Analysis
Map competitive landscape, regulatory environment, and distribution channels. Identify whitespace in media narrative and position your differentiation.
Compliance-First Messaging
Work with legal team to develop messaging that highlights innovation while respecting state insurance regulations and avoiding unauthorized practice claims.
Trust-Building Narrative
Develop narrative that addresses consumer skepticism: financial stability, claims handling, data security, and regulatory compliance as competitive advantages.
Multi-Channel Execution
Execute campaigns across insurance trade press, fintech media, consumer finance outlets, and vertical publications (auto, home, health) depending on your product.
Ready to Amplify Your InsurTech Innovation?
Book a free 30-minute strategy call with our InsurTech PR specialists. We'll analyze your positioning, identify media opportunities, and outline a compliance-aware PR roadmap.
- ✓ Free InsurTech PR audit and competitive analysis
- ✓ Regulatory-compliant messaging strategy
- ✓ Consumer trust-building narrative development
- ✓ Fundraise and partnership PR playbook
- ✓ 24-hour response time, no obligation
Frequently Asked Questions
We work closely with your legal and compliance teams to ensure all PR materials comply with state insurance regulations. This includes avoiding unauthorized practice claims, accurately representing coverage limitations, and positioning regulatory approvals as milestones. We also train spokespeople on what not to say about insurance products in media interviews.
Expect first media placements in 4-6 weeks (trade publications like Insurance Journal), mainstream fintech coverage in 2-3 months, and measurable impact on partnership inquiries in 4-6 months. Most InsurTech clients run 12-month campaigns to sustain narrative through fundraising cycles and state expansion milestones.
Yes. We maintain direct relationships with reporters at Insurance Journal, Business Insurance, Digital Insurance, PropertyCasualty360, and InsurTech-focused fintech journalists at TechCrunch, American Banker, and Forbes. We also work with vertical insurance reporters (auto, home, health, cyber).
Absolutely. We develop PR strategies for multi-state rollouts, amplify regulatory approvals, and position state expansion as market validation. This includes coordinating announcements with state Departments of Insurance (where appropriate), securing local business press coverage, and building momentum toward nationwide availability.
We track: (1) Awareness metrics (media placements in insurance trade press and fintech outlets, share of voice), (2) Engagement metrics (website traffic, quote requests, partnership inquiries), and (3) Business impact (customer acquisition cost reduction, investor interest, lender/broker partnerships). Most clients see 2-4x increase in qualified distribution partnerships within 6 months.