HR Tech PR Agency
For Human Resources Technology Leaders
Navigate complex HR buying processes and change management resistance with strategic PR that positions your platform as essential for the future of work.
Unique Challenges in HR Tech PR
Complex Buying Process
HR technology purchases involve multiple stakeholders (CHRO, IT, legal, finance) with different priorities. Building consensus requires multi-persona messaging.
Change Management Resistance
Employees and managers resist new HR systems. Proving ease of adoption, user experience, and minimal disruption is critical for PR success.
Data Privacy & Compliance
HR systems handle sensitive employee data (PII, compensation, health). Demonstrating security, GDPR/CCPA compliance, and ethical data use is non-negotiable.
ROI Proof Requirements
CFOs demand clear business case for HR tech investments. PR must showcase measurable outcomes: retention improvement, time-to-hire reduction, cost savings.
Remote Work Evolution
The shift to hybrid and remote work has transformed HR priorities. Positioning solutions for the "future of work" requires timely, relevant thought leadership.
Our HR Tech PR Services
Employee Engagement Platform PR
Position your engagement platform as essential for retention, culture, and productivity in the hybrid work era.
- Employee experience thought leadership
- Pulse survey and feedback tool PR
- Recognition and rewards program stories
- Culture analytics case studies
- Remote/hybrid engagement positioning
- Retention ROI announcements
Recruiting Technology PR
Showcase how your ATS, sourcing, or interviewing platform solves talent acquisition challenges in tight labor markets.
- AI-powered candidate matching PR
- Diversity recruiting thought leadership
- Time-to-hire reduction case studies
- Candidate experience positioning
- Interview automation announcements
- Talent marketplace launches
DEI (Diversity, Equity, Inclusion) Platform PR
Establish your platform as a critical tool for building diverse, equitable workplaces with measurable outcomes.
- DEI analytics and benchmarking PR
- Bias detection and mitigation stories
- Pay equity audit announcements
- Inclusive hiring thought leadership
- ERG (employee resource group) enablement
- DEI program ROI case studies
Workforce Analytics & Planning PR
Position your analytics platform as the strategic tool for HR leaders making data-driven workforce decisions.
- People analytics thought leadership
- Attrition prediction and retention PR
- Skills gap analysis announcements
- Workforce planning case studies
- Headcount optimization stories
- HR dashboard and reporting PR
Learning & Development PR
Showcase how your L&D platform upskills employees and drives career development in the skills economy.
- Skills-based learning positioning
- Microlearning and mobile training PR
- Learning analytics case studies
- Career pathing announcements
- Leadership development stories
- Compliance training automation
Payroll & Benefits Administration PR
Highlight how your platform simplifies complex payroll, benefits, and compliance for modern workforces.
- Global payroll automation PR
- Benefits enrollment and administration
- Compliance automation announcements
- Employee self-service positioning
- Integration with HRIS systems
- Cost savings case studies
HR Tech PR Success Story
Challenge
New market entrant competing against established players like Culture Amp and Peakon. Needed to differentiate with "engagement for remote teams" positioning.
Strategy
Launched 8-month PR campaign focused on hybrid work thought leadership, remote engagement case studies, and CHRO interviews in HR Dive, SHRM, and Fast Company.
Results
"SlicedBrand helped us establish thought leadership in the hybrid work conversation at exactly the right moment. Their PR directly contributed to our Series B fundraising and enterprise sales momentum."
— Jennifer Park, VP Marketing
Our HR Tech PR Process
HR Buyer Research
Map your buying committee (CHRO, IT, legal, finance) and identify key decision criteria, pain points, and objections for each stakeholder.
Multi-Persona Messaging
Develop distinct messaging for HR leaders (strategic impact), IT (integration), finance (ROI), and employees (user experience).
Thought Leadership Campaign
Execute integrated PR across HR trade media, business press, and LinkedIn to establish your executives as "future of work" visionaries.
Proof Point Amplification
Showcase customer ROI stories (retention improvement, time-to-hire reduction) with quantified business outcomes that build buyer confidence.
Ready to Break Through in HR Tech?
Book a free 30-minute strategy call with our HR Tech PR specialists to discuss your unique go-to-market challenges.
- ✓ Free HR Tech PR audit and competitive analysis
- ✓ Custom media strategy for human capital management
- ✓ Future of work thought leadership plan
- ✓ Stakeholder messaging framework (CHRO, IT, CFO)
- ✓ No obligation, just insights
Frequently Asked Questions
We create multi-persona messaging that addresses each stakeholder's priorities: CHROs care about strategic impact and retention, IT cares about integration and security, CFOs care about ROI and cost savings. Our PR speaks to all decision-makers with tailored proof points.
Yes. We have established relationships with HR Dive, SHRM, Human Resource Executive, and other tier-1 HR publications. We also coordinate speaking opportunities at HR Tech Conference and other industry events.
We develop customer case studies with quantified business outcomes (e.g., "reduced turnover by 23%," "cut time-to-hire from 45 to 28 days"). These proof points are amplified in media stories, analyst briefings, and sales enablement materials.
Absolutely. We have deep experience with DEI, pay equity, employee well-being, and other sensitive HR topics. We work closely with your legal and compliance teams to ensure all messaging is accurate, compliant, and respectful.
Typical results include 20-35 tier-1/tier-2 media placements over 6 months, 250-400% increase in enterprise demo requests, improved sales cycle efficiency (HR buyers trust recognized brands), and stronger positioning in Gartner/Forrester reports.