Fintech PR Agency: Building Trust in Financial Innovation
Expert fintech PR for payments, banking, lending, and insurtech companies. Regulatory-savvy communications that build credibility with consumers, partners, and investors.
SlicedBrand FinTech PR Expertise
Two decades of building credibility for financial technology innovators across payments, banking, lending, and insurance.
Including 85+ fintech clients across payments, neobanking, lending, wealthtech, insurtech, and regtech verticals since 2006.
Navigating fintech regulatory landscapes from pre-mobile banking era through blockchain revolution to embedded finance today.
Secured coverage across fintech trades, mainstream business press, and regional APAC publications for financial innovation stories.
Recognized excellence in technology PR with deep expertise in financial services compliance, regulatory communications, and trust-building.
Why Fintech Companies Need Specialized PR
Financial technology operates at the intersection of innovation and regulation. Generic PR agencies lack the expertise to navigate this complex landscape.
Comprehensive Fintech PR Services
Specialized communications for every fintech vertical, from payments to insurtech.
Navigating Fintech Regulatory Communications
Financial services communications require precision. Our team understands what you can and cannot say across different regulatory frameworks, preventing compliance issues while building credibility.
MAS Compliance Messaging
Singapore regulatory framework expertise for digital payment tokens, payment services, banking licenses, and financial advisory services under MAS oversight.
APAC Regulatory Landscape
Multi-market expertise across Singapore, Hong Kong, Australia, Indonesia, and regional frameworks with understanding of cross-border compliance requirements.
Legal & Compliance Coordination
Seamless collaboration with your legal and compliance teams to ensure all communications meet regulatory standards before publication.
MAS
Singapore Monetary Authority guidelines
HKMA
Hong Kong banking regulations
ASIC
Australian financial services
OJK
Indonesia fintech framework
The Fintech Media Landscape
We've built relationships across the fintech media ecosystem—from trade publications to mainstream business press.
Mainstream Business
- TechCrunch Fintech
- Business Insider
- Forbes Fintech
- Bloomberg
- Reuters Financial
- Wall Street Journal
Industry Trade
- Finextra
- PaymentsSource
- American Banker
- The Paypers
- Fintech Futures
- Banking Technology
Regional & Podcasts
- e27 (APAC)
- Tech in Asia
- Fintech Insider Podcast
- Breaking Banks
- Fintech Beat
- Payments on Fire
Client Success Story
BNPL Platform Market Launch
A Series B buy-now-pay-later (BNPL) platform needed to launch in a competitive APAC market with increasing regulatory scrutiny of BNPL products. They needed to differentiate on responsible lending while driving merchant adoption and consumer trust in a crowded field dominated by established players.
The Challenge
A well-funded BNPL platform faced multiple communications challenges in their APAC market launch:
- Differentiate from 12+ established BNPL competitors in target markets
- Build consumer trust amid regulatory concerns about BNPL debt accumulation
- Position as responsible alternative to credit cards without appearing risk-averse
- Drive merchant adoption through credibility and consumer demand signals
- Navigate evolving BNPL regulations across Singapore, Australia, and Indonesia
- Establish executive thought leadership in crowded fintech lending space
Strategic Process
We developed a multi-stakeholder communications strategy emphasizing responsible lending and consumer protection:
- Positioned client as "responsible BNPL leader" with stronger consumer protections than competitors
- Developed thought leadership platform around financial wellness and responsible credit
- Created regulatory-compliant messaging framework reviewed by legal and compliance teams
- Identified strategic merchant partnerships that would generate newsworthiness and validation
- Built media relationships with fintech reporters covering BNPL regulatory developments
- Coordinated multi-market launch communications across Singapore, Australia, Indonesia
Execution Strategy
We executed a phased communications program coordinating announcements with business milestones:
- Series B funding announcement positioned around responsible growth and compliance investment
- Regulatory approval announcements timed with MAS and ASIC licensing milestones
- Strategic merchant partnership reveals with major regional retailers for market validation
- Consumer protection feature launches emphasizing spending limits and credit education
- Executive thought leadership in Finextra, The Paypers, and regional business press
- Conference speaking placements at Singapore Fintech Festival and Money 20/20 Asia
Results Delivered
The PR program drove measurable business outcomes across customer acquisition, merchant adoption, and market positioning:
- 45 media placements across fintech trades, business press, and regional publications
- 200% increase in website traffic with 35% improvement in merchant inquiry conversion
- 3x increase in merchant partnership inquiries following strategic partnership announcements
- Established CEO as go-to expert on responsible BNPL with 8 speaking engagements
- Positive sentiment in 89% of coverage emphasizing consumer protection positioning
- Successful market entry in 3 APAC markets with regulatory approval coverage
"SlicedBrand understood our regulatory challenges and helped us turn compliance into a competitive advantage. Their media relationships in the fintech space are unmatched—they secured coverage we couldn't access on our own."
"Finally, a BNPL company that leads with consumer protection rather than just chasing growth. Their approach to responsible lending sets a new standard for the industry."
"The PR program directly supported our merchant acquisition strategy. Partnership announcements generated qualified merchant leads and validated our platform for enterprise clients evaluating BNPL providers."
FinTech Market Trends 2025
Key developments shaping financial technology and fintech PR strategy in the current market environment.
🌐 Embedded Finance Expansion
Embedded finance—integrating financial services into non-financial platforms—is accelerating across retail, ecommerce, healthcare, and SaaS. Fintech PR must position infrastructure providers enabling embedded payments, lending, and insurance while helping platforms communicate new financial offerings to their user bases without triggering banking regulatory scrutiny.
🔒 Heightened Regulatory Scrutiny
Regulators across APAC, Europe, and the Americas are tightening oversight of BNPL, cryptocurrency, and digital banking with new licensing requirements, consumer protection mandates, and compliance reporting. Fintech communications must proactively address regulatory developments, demonstrate compliance investments, and position regulatory alignment as competitive advantage rather than cost burden.
🤖 AI in Financial Services
Artificial intelligence is transforming credit underwriting, fraud detection, customer service, and investment advice. Fintech PR must communicate AI capabilities while addressing algorithmic bias concerns, explainability requirements, and regulatory expectations around responsible AI in high-stakes financial decision-making affecting consumers and businesses.
💰 Real-Time Payments Adoption
Real-time payment rails are launching globally with FedNow in the US, expanding SEPA Instant Payments in Europe, and regional initiatives across APAC. Fintech companies building on real-time infrastructure need PR strategies emphasizing instant settlement, improved cash flow, and new payment use cases enabled by immediate fund availability.
🎓 Financial Inclusion Focus
Investors, regulators, and consumers increasingly evaluate fintech companies on financial inclusion impact—serving underbanked populations, enabling SME access to credit, and reducing remittance costs. Fintech PR must authentically communicate inclusion initiatives with measurable impact rather than superficial ESG marketing that risks greenwashing accusations.
🔧 Consolidation & M&A Activity
Fintech market consolidation is accelerating as banks acquire digital capabilities, payment processors merge for scale, and underfunded startups exit. PR strategy must evolve from growth narrative to profitability positioning, strategic partnership communications, and M&A readiness including competitive positioning and integration messaging.
Fintech Communications Best Practices
Strategic principles that drive successful fintech PR outcomes.
FinTech Events & Conferences
We leverage major fintech industry events for media outreach, speaking placements, and journalist relationship development to maximize your conference investment.
Singapore Fintech Festival
Asia's largest fintech event attracting 60,000+ attendees, 850+ exhibitors, and extensive media coverage. We coordinate pre-event media briefings, on-site journalist meetings, speaking placements, and announcement timing to maximize SFF visibility. Essential for APAC fintech market positioning and regulatory relationship development with MAS presence.
Money 20/20
Premier global fintech conferences in Las Vegas, Europe, and Asia convening payments, banking, and fintech executives with major media presence. We secure speaking opportunities, coordinate product launches, arrange executive interviews, and facilitate partnership announcements. Critical for establishing thought leadership with fintech press and analyst community.
Fintech Week Hong Kong
Hong Kong's flagship fintech event connecting Greater China fintech ecosystem with global financial institutions. Important for companies expanding into China and Hong Kong markets. We navigate complex China media landscape, coordinate HKMA regulatory messaging, and position for regional business development through strategic event participation.
LendIt Fintech
Leading global event for lending and digital banking innovation connecting lenders, investors, and fintech platforms. Ideal for BNPL, SME lending, consumer credit, and alternative credit companies. We secure panel placements, coordinate funding announcements, and facilitate journalist meetings with lending-focused reporters covering fintech credit markets.
Finovate Conferences
Demo-focused fintech events across global markets showcasing emerging financial technology through live product demonstrations. Strong media attendance and coverage opportunities. We prepare compelling demo narratives, coordinate journalist briefings, and amplify demo presentations through pre-event and post-event media outreach to fintech publications.
Regional FinTech Events
Country-specific fintech summits across Indonesia, Thailand, Vietnam, Malaysia, and Philippines offering localized market access and regional press relationships. Essential for multi-market expansion strategies. We coordinate local language media outreach, navigate regional regulatory messaging, and position for in-country partnership development and customer acquisition.
Ready to Elevate Your Fintech PR?
Schedule a free consultation to discuss your fintech communications goals and how we can help you build trust, navigate regulations, attract investors, and drive growth.
Get Free ConsultationFintech PR FAQs
Common questions about fintech public relations services.
APAC fintech PR requires understanding diverse regulatory frameworks (Singapore MAS, Hong Kong HKMA, Australia ASIC, Indonesia OJK), cultural differences in financial services trust, and regional media landscape fragmentation. APAC markets show higher mobile-first adoption, different payment preferences (QR codes, e-wallets), and varying regulatory maturity. Our Singapore base and regional relationships enable effective cross-border fintech communications across Southeast Asia, Australia, and expanding into India and Japan.
We don't provide paid advertising, social media management, or performance marketing—our focus is earned media, thought leadership, and strategic communications. We also don't handle investor relations compliance (though we support funding announcement PR), internal communications programs, or market research. We partner with specialized agencies for these functions when clients need comprehensive marketing support, maintaining focus on our core PR expertise where we deliver exceptional results.