EdTech PR Agency Transform Learning Platforms Into Market Leaders Through Strategic PR
Navigate complex education regulations, build trust with educators and institutions, and position your EdTech solution as the future of learning. We help K-12, higher ed, and corporate learning platforms secure tier-1 coverage and drive qualified adoption.
Get Your Free EdTech PR StrategyUnique Challenges in EdTech PR
The education technology market presents distinct communication challenges that generic tech PR agencies don't understand. From navigating FERPA compliance to managing long sales cycles with multiple stakeholders, EdTech companies need specialized PR expertise.
Regulatory Compliance Complexity
EdTech PR must navigate FERPA (student privacy), COPPA (children's online privacy), and state-level education data laws. Communicating innovation while respecting regulatory constraints requires specialized legal awareness and messaging expertise.
Extended Sales Cycles
School districts and institutions operate on 12-18 month buying cycles with multiple stakeholders: teachers, principals, superintendents, technology directors, and school boards. PR must sustain momentum across budget approval seasons and pilot programs.
Budget Constraints & ROI Pressure
Education buyers face tight budgets and public scrutiny over spending. PR must emphasize clear ROI metrics, learning outcomes data, and cost-effectiveness to overcome budget objections and demonstrate fiscal responsibility.
Educator Skepticism
Teachers have seen countless "revolutionary" EdTech tools fail to deliver. Building credibility requires authentic testimonials, peer-reviewed efficacy studies, and positioning that respects educators' professional expertise and classroom realities.
Equity & Accessibility Requirements
EdTech must address the digital divide, ensure accessibility for students with disabilities, and demonstrate commitment to equitable learning outcomes. PR must proactively communicate inclusive design and equitable access strategies.
Efficacy Evidence Demands
Buyers increasingly demand ESSA evidence tiers, randomized controlled trials, and peer-reviewed research proving learning impact. PR must translate complex research findings into compelling stories without overpromising results.
Our EdTech PR Services
We provide specialized PR for every segment of the education technology ecosystem, from K-12 classroom tools to university systems and corporate learning platforms.
K-12 EdTech PR
Position your K-12 solution for district adoption and classroom implementation with messaging that resonates with teachers, administrators, and parents.
- District pilot program announcement PR
- Educator testimonial and case study campaigns
- State education technology publication coverage
- Conference presence strategy (ISTE, CoSN, FETC)
- Superintendent and CTO media training
- Learning outcomes and efficacy storytelling
- Curriculum alignment and standards positioning
Higher Education Technology PR
Establish authority in higher education technology for universities, colleges, and academic institutions with thought leadership and research-backed positioning.
- University partnership and adoption announcements
- Research efficacy study amplification and PR
- Inside Higher Ed and Chronicle placements
- Academic conference media strategy (EDUCAUSE, AAU)
- Provost and academic dean positioning
- Student success metrics and retention stories
- Accreditation and quality assurance messaging
Corporate Learning & L&D PR
Position your corporate learning platform for enterprise adoption with messaging that speaks to HR technology buyers and chief learning officers.
- Enterprise client win and deployment announcements
- Skills gap and upskilling thought leadership
- Chief Learning Officer interview placement
- HR technology publication coverage (HR Tech, CLO)
- Training ROI and productivity case studies
- Talent development and retention positioning
- Learning analytics and measurement PR
Education Policy & Advocacy PR
Navigate education policy changes and position your solution as addressing systemic challenges in public education and workforce development.
- Policy white paper distribution and amplification
- State and federal legislation positioning
- Public education advocacy alignment
- Department of Education engagement strategy
- Standardized testing alternative narrative
- Education equity and access storytelling
- Future of work and skills positioning
EdTech Fundraising & M&A PR
Amplify funding rounds and acquisitions in the EdTech ecosystem to build market credibility and momentum.
- Series A-C funding announcement strategy
- Investor syndicate and strategic positioning
- EdTech market trend commentary and analysis
- Acquisition integration and expansion messaging
- IPO readiness communications planning
- Growth metrics and adoption storytelling
- Competitive positioning post-funding
Learning Science & Research PR
Amplify learning science, peer-reviewed research, and efficacy studies that prove your platform's educational impact.
- ESSA evidence tier positioning and communication
- Randomized controlled trial (RCT) announcement
- Academic journal publication amplification
- Learning outcomes data visualization and PR
- Research partnership and grant announcements
- Educational psychologist and researcher interviews
- Cognitive science and pedagogy thought leadership
EdTech PR Expertise
Our team brings deep experience across the entire education technology landscape, from early childhood learning apps to university systems and corporate training platforms.
EdTech PR Success Story
See how we helped a pre-Series B adaptive learning platform overcome educator skepticism by amplifying their peer-reviewed efficacy research—driving district pilot adoption and Series B fundraising.
Challenge
A pre-Series B adaptive learning platform faced significant educator skepticism despite having a strong product. Teachers were hesitant to adopt another "AI-powered" tool without proof of learning impact, and district technology directors demanded rigorous efficacy evidence.
The company struggled with:
- Generic "personalized learning" positioning without differentiation
- Lack of awareness among K-8 district decision-makers
- Competing against established brands with larger sales teams
- No media presence in EdSurge or Education Week
- Difficulty securing Series B investor interest without traction proof
Strategic Process
We conducted deep positioning research and discovered their strongest differentiator: a recently completed randomized controlled trial showing 2-grade-level improvement in math proficiency—ESSA Tier 1 evidence that few competitors possessed.
Our strategic approach included:
- Repositioning from "personalized learning" to "research-proven adaptive math"
- Identifying district technology directors and curriculum supervisors as primary buyers
- Developing educator-centric messaging respecting teacher expertise
- Planning coordinated district pilot announcements as proof points
- Creating investor narrative around evidence-based growth
Execution Strategy
We launched a comprehensive 6-month PR campaign amplifying their efficacy research and positioning the founder as a thought leader on evidence-based EdTech.
Campaign execution included:
- Exclusive EdSurge feature on their RCT methodology and results
- Education Week op-ed on the importance of efficacy evidence in EdTech
- Coordinated announcements of 12 new district pilot programs
- Teacher testimonial video campaign showcasing classroom impact
- ISTE conference speaking slot and press room briefings
- Podcast interviews on education policy and learning science
- Series B announcement positioning growth and research validation
Results Delivered
The evidence-based positioning drove significant district adoption, media recognition, and investor confidence that enabled their Series B fundraising.
Quantified outcomes:
- 18 tier-1/tier-2 education media placements
- $50M Series B raised within 6 months of campaign launch
- 340% increase in district pilot program inquiries
- Featured positioning in EdSurge "Evidence-Based EdTech" report
- 1,200+ teachers engaged through testimonial campaigns
- Top 10 ranking in EdWeek's "EdTech Companies to Watch"
"SlicedBrand understood that EdTech PR isn't about hype—it's about evidence and educator trust. They helped us position our RCT results as the gold standard, which resonated with skeptical districts and opened doors we couldn't access before."
— CEO & Co-Founder, Adaptive Learning Platform"The EdSurge feature and Education Week op-ed established our founder as a thought leader on evidence-based EdTech. This credibility was instrumental in closing our Series B and attracting top-tier investors who valued our research-driven approach."
— VP Marketing, K-8 EdTech Company"We saw a 340% spike in qualified district pilot inquiries within 4 months. The messaging shift from generic personalized learning to research-proven efficacy transformed our sales conversations and shortened our sales cycle."
— Head of Sales, Series B EdTech PlatformEdTech Media Landscape
We have established relationships with the most influential education technology publications, mainstream education media, and policy outlets that drive awareness among educators and decision-makers.
📰 EdTech Trade Publications
- EdSurge
- Education Week (EdWeek)
- eSchool News
- Tech & Learning
- THE Journal (Transforming Education)
- District Administration
- EdTech Magazine (K-12 & Higher Ed editions)
- Campus Technology
🎓 Higher Education Media
- Chronicle of Higher Education
- Inside Higher Ed
- University Business
- Academic Leader
- EDUCAUSE Review
- University World News
- Times Higher Education
- Community College Daily
📈 Business & Tech Press
- TechCrunch (EdTech coverage)
- VentureBeat
- Forbes Education
- Bloomberg Education
- The74Million (education policy)
- Chalkbeat (local education news)
- EdWeek Market Brief
- HolonIQ (EdTech intelligence)
Our EdTech PR Process
We follow a proven methodology for positioning education technology platforms that balances innovation storytelling with regulatory compliance and educator trust-building.
Education Market Research
We analyze your target segment (K-12, higher ed, corporate learning), competitive landscape, and buyer decision-making processes. This includes understanding budget cycles, procurement requirements, and stakeholder influence dynamics specific to education institutions.
Regulatory-Compliant Messaging
We craft messaging that highlights innovation while respecting FERPA, COPPA, and state privacy laws. Our legal-aware approach positions compliance and data governance as competitive advantages rather than constraints, building trust with risk-averse education buyers.
Multi-Stakeholder Strategy
We develop separate narratives for educators (pedagogy, ease of use, classroom impact), administrators (ROI, implementation, scalability), and students/parents (learning outcomes, engagement). Each audience receives tailored PR content optimized for their priorities.
Evidence-Based Storytelling
We amplify efficacy research, learning outcomes data, and educator testimonials that prove educational impact. This includes coordinating ESSA evidence tier announcements, peer-reviewed research publication PR, and district pilot success stories with quantified results.
Sustained Campaign Execution
We execute 12-18 month campaigns aligned with school budget cycles (July-June fiscal years), conference seasons (ISTE, FETC, EDUCAUSE), and policy windows. Sustained presence across education media builds the trust and recognition needed for institutional adoption.
Impact Measurement
We track business outcomes tied directly to PR: district pilot inquiries, RFP invitations, educator webinar registrations, sales cycle length changes, and media share of voice versus competitors. This data-driven approach ensures EdTech PR delivers measurable ROI.
Ready to Amplify Your EdTech Solution?
Book a free strategy call with our EdTech PR specialists to discuss your positioning challenges and district adoption opportunities.
Get Your Free EdTech PR StrategyFrequently Asked Questions
Common questions about EdTech PR, education technology positioning, and what to expect from working with SlicedBrand.
We work closely with your legal team to ensure all PR materials, case studies, and media interviews comply with student data privacy laws. This includes anonymizing student data, obtaining proper parental consent for testimonials, and positioning your privacy practices as a competitive advantage. We also train spokespeople on regulatory boundaries and what not to disclose in media interviews.
EdTech PR requires patience due to long institutional sales cycles. Expect first media placements within 6-8 weeks (trade publications like EdSurge), district pilot coverage within 3-4 months, and measurable impact on district inquiries within 6 months. Most clients run 12-18 month campaigns aligned with school budget cycles (typically July-June fiscal years).
Yes. We maintain direct relationships with reporters at EdSurge, Education Week, The74Million, eSchool News, Chronicle of Higher Education, and Inside Higher Ed. We also work with education policy reporters at mainstream outlets like NYT, Washington Post, and NPR who cover education innovation stories.
Absolutely. Our conference PR services include: (1) Securing speaking slots for executives, (2) Pre-conference media pitching and briefings, (3) On-site press room coordination and journalist meetings, (4) Post-event coverage amplification, and (5) Analyst relations at major events like ISTE, FETC, CoSN, SXSWedu, and ASU+GSV Summit.
We track: (1) Awareness metrics (media placements, share of voice in EdSurge/EdWeek, conference visibility), (2) Engagement metrics (website traffic from education domains, webinar registrations, educator content downloads), and (3) Business impact (district pilot inquiries, RFP invitations, fundraising support). Most clients see 3-5x increase in qualified district leads within 6 months.
We focus on authentic educator voices rather than vendor marketing. This includes amplifying teacher testimonials, coordinating peer-reviewed efficacy studies, showcasing classroom implementation stories, and positioning your leadership as respecting educator expertise. We avoid overhyped "revolutionary" claims and instead demonstrate measurable impact.
We work with EdTech companies at all stages from pre-seed startups launching their first product to growth-stage companies raising Series B/C and established platforms competing for enterprise contracts. Our strategies are tailored to your company's maturity, resources, and adoption goals.
Yes. We specialize in translating complex research findings into compelling media stories. This includes coordinating announcements for ESSA Tier 1-4 evidence, amplifying randomized controlled trials, securing coverage in academic journals and education media, and positioning research partnerships with universities and research institutes.
We develop politically neutral messaging that focuses on learning outcomes, student success, and educator support rather than partisan policy debates. When appropriate, we help clients align with bipartisan initiatives like STEM education, digital literacy, and workforce readiness that have broad support across the political spectrum.
EdTech PR requires sustained investment aligned with education buying cycles. We recommend 12-18 month engagements to build credibility, secure media placements, coordinate district pilot announcements, and drive measurable adoption. Contact us for a customized proposal based on your stage, goals, and market positioning needs.