Consumer-Focused PR

Consumer Tech PR: PR That Drives Downloads

Expert PR for apps, devices, and digital products. We drive downloads, reviews, and consumer adoption through strategic media and influencer partnerships that convert visibility into momentum.

Free PR Audit Explore Services

50+ App Launches

Influencer Network

App Store Features

1,000+ Tech Companies Served

20+ Years Experience

100K+ Media Placements

33 Awards Won

The Challenge

Why Consumer Tech Needs Different PR

Consumer tech PR isn't just scaled-down B2B PR. It requires understanding viral dynamics, influencer ecosystems, and consumer media cycles. The traditional enterprise PR playbook doesn't work when your success metric is downloads per dollar, not enterprise sales cycles.

Beyond Product PR

Consumer Tech Thought Leadership

Position your founders and executives as industry authorities through strategic thought leadership that builds brand trust and establishes credibility beyond product features. This elevates your company from "another app" to an industry voice shaping consumer technology evolution.

🎤

Podcast Appearances

Secure placements on influential consumer tech podcasts like The Vergecast, Reply All, Accidental Tech Podcast, and Connected where your target audience actively listens. Podcast audiences demonstrate higher engagement and purchase intent than passive media consumers. We coordinate interview prep, topic development, and follow-up amplification to maximize impact from each appearance.

✍️

Bylined Articles

Publish founder perspectives in Fast Company, Wired, TechCrunch, and VentureBeat on consumer tech trends, product development philosophy, and industry evolution. Bylined articles establish expertise while providing SEO benefits and shareable content. We handle end-to-end article development: topic ideation, outlet pitching, ghostwriting or editing, and publication coordination.

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Commentary Opportunities

Position executives as go-to expert sources for journalists covering consumer tech trends, app economy insights, technology adoption patterns, and privacy debates. Being quoted in breaking news stories builds credibility and keeps your brand top-of-mind. We proactively pitch your executives for commentary opportunities aligned with your expertise and business goals.

Media Ecosystem

Consumer Tech Media Landscape

Deep relationships across consumer tech publications, lifestyle media, and influencer networks built through decades of authentic partnership and results delivery.

Tier 1

Consumer Tech

The Verge
Engadget
CNET
Wired
Gizmodo
TechRadar

YouTube

Tech Influencers

MKBHD
Linus Tech Tips
Unbox Therapy
iJustine
Austin Evans
Dave2D

Lifestyle

Consumer Media

Mashable
Lifehacker
Tom's Guide
Digital Trends
9to5Mac/Google
Android Authority

Proven Results

Client Success Story

FocusFlow Productivity App

A productivity app was launching in a crowded market dominated by established players like Notion, Todoist, and Asana. They needed to break through noise and drive 500,000 first-month downloads to hit Series A funding milestones while establishing differentiation in a saturated category.

The Challenge

FocusFlow, a productivity app combining time-blocking with AI-powered focus sessions, was launching into an extremely crowded market with limited brand recognition and zero existing user base. The founding team needed to:

Drive 500,000 downloads in month one to secure Series A funding
Differentiate from 50+ established productivity apps
Secure App Store Editor's Choice feature
Generate authentic influencer reviews from top tech YouTubers
Build sustainable PR momentum beyond launch week

Strategic Process

We developed a comprehensive 90-day phased campaign designed to build anticipation, maximize launch impact, and sustain momentum through strategic media and influencer partnerships:

Created differentiation messaging framework focused on AI-powered focus sessions (not just another to-do list)
Developed exclusive embargo strategy with The Verge and TechCrunch for launch day coverage
Identified and recruited 15 tech YouTubers for coordinated review campaign
Established App Store editorial relationship and positioning strategy

Execution Strategy

Week -4: Exclusive embargoed briefings with The Verge, TechCrunch, and Engadget
Week -3: Seeded beta access to 15 YouTube creators with review guidelines
Week -2: Submitted App Store Editor's Choice application with supporting materials
Week -1: Coordinated embargo lift timing with YouTube review publication schedule
Launch day: Simultaneous coverage across tier-1 outlets plus 8 YouTuber reviews
Week +1: Amplified user testimonials and social proof across additional media
Ongoing: Sustained coverage through feature updates and milestone announcements

Results Delivered

520,000 downloads in month one (104% of funding milestone target)
App Store Editor's Choice feature in 12 countries
15 YouTube reviews generating 2.3M combined views
Tier-1 coverage: The Verge, TechCrunch, Engadget, Wired
4.7-star average review rating from tech media
Series A funding secured at $15M valuation
Featured in Apple's "New Apps We Love" for 3 consecutive weeks

"The App Store Editor's Choice feature changed everything for us. SlicedBrand knew exactly how to position FocusFlow for editorial consideration and coordinated the entire campaign flawlessly. We hit our download target and secured funding."

Sarah Martinez, CEO

FocusFlow

"FocusFlow's AI-powered approach to productivity represents a genuine innovation in a crowded space. Their focus session technology actually helps users achieve deep work states rather than just managing task lists."

David Pierce, Senior Editor

The Verge

"The coordinated media and influencer campaign was executed perfectly. Eight YouTube reviews went live within 24 hours of our launch, generating massive visibility and authentic endorsements from creators our target audience trusts."

Michael Chen, VP Marketing

FocusFlow

ROI Focus

Measuring Consumer Tech PR Success

We track metrics that matter to consumer product success—downloads, engagement, and revenue attribution, not just vanity metrics.

Downloads

Attributed to PR activities with UTM tracking

Review Coverage

Score, sentiment, and reach analysis

Social Mentions

Engagement metrics and share of voice

Influencer Reach

Total views and engagement generated

Common Questions

Consumer Tech PR FAQs

Answers to frequently asked questions about consumer technology public relations.

We have established relationships with App Store and Google Play editorial teams through years of successful app launches. We understand their selection criteria (quality, innovation, timeliness), submit applications with compelling narratives, and time launches to align with editorial calendars. Success requires exceptional product quality plus strategic positioning—we handle the latter.

Consumer tech PR focuses on driving downloads, reviews, and mass adoption through media and influencers. B2B PR targets enterprise decision-makers through trade publications and thought leadership. Consumer campaigns emphasize influencer partnerships, app store visibility, and viral potential—B2B emphasizes analyst relations, trade media, and executive positioning. The strategies, media targets, and success metrics are completely different.

We identify relevant tech influencers whose audience matches your target users, then facilitate authentic partnerships. This typically involves seeding review units, providing exclusive early access, and coordinating review timing—but never paying for coverage. Our relationships enable earned coverage where creators genuinely recommend products they believe in. Paid sponsorships are separate marketing activities.

We recommend starting 8-12 weeks before launch for comprehensive coverage. This allows time for media relationship building (weeks 1-4), influencer seeding and review creation (weeks 5-8), embargo coordination (weeks 9-10), and launch execution (weeks 11-12). Shorter timelines are possible but limit media and influencer participation. Post-launch PR continues for sustained momentum.

Yes, we specialize in Kickstarter and Indiegogo PR for consumer hardware and apps. Our campaigns focus on pre-launch buzz building, launch day coverage to maximize early backing, and sustained media attention throughout the campaign. We've helped multiple projects exceed funding goals through strategic tech media coverage and influencer partnerships that drive backer conversion.

We track direct attribution using UTM parameters, app store referral analytics, and influencer-specific promo codes. Key metrics include downloads attributed to PR activities, cost-per-download from PR vs. paid channels, media coverage reach and sentiment, influencer engagement rates, and App Store ranking improvements. We provide monthly reports showing PR's contribution to growth metrics.

Not all apps warrant immediate coverage—reviewers prioritize novelty, innovation, and audience relevance. If initial pitching doesn't generate reviews, we pivot to alternative strategies: milestone announcements (user growth, funding, partnerships), feature updates as news hooks, founder thought leadership, or case studies demonstrating unique use cases. PR is ongoing relationship building, not just launch day.

Yes, we frequently work under NDA with stealth mode startups. We can begin strategic planning, media relationship building, and message development months before public launch. Embargoed briefings with trusted journalists (also under NDA) help secure launch day coverage. Stealth mode requires careful timing but enables maximum impact when you go public.

Placement volume varies significantly based on product novelty, market timing, and news cycle. A typical app launch campaign generates 8-15 media placements plus 5-10 influencer reviews. Major hardware launches can achieve 25+ placements. We focus on quality over quantity—one feature review in The Verge or a MKBHD video reaches millions and drives meaningful downloads. Tier-1 coverage matters more than volume.

Yes, ongoing PR supports retention through feature update announcements, user success stories, community building, and sustained brand presence. Regular media coverage reinforces value proposition to existing users and provides social proof that encourages continued engagement. We also coordinate PR for major updates that bring lapsed users back. PR isn't just acquisition—it's part of the retention strategy.

Journalists and influencers prioritize innovation, timing, and audience relevance. Your product needs genuine differentiation—solving problems in new ways, not iterating on existing solutions. Launch timing matters: avoid major competitor announcements and align with industry events. Most importantly, your product must serve a clear audience need that the journalist's readers care about. We help identify and articulate what makes your product genuinely newsworthy versus just "another productivity app."

Not every review will be positive, and that's actually healthy for credibility. Our approach focuses on ensuring reviewers have complete information, access to your team for clarification, and understanding of your product vision. If criticism is fair, we help you address it transparently and coordinate follow-up coverage when improvements are made. If criticism stems from misunderstanding, we provide additional context. We never argue with reviewers or try to suppress criticism—that damages long-term media relationships.

Get Started

Ready to Launch Your Consumer Product?

Let's discuss how SlicedBrand can help your consumer tech product achieve App Store features, influencer reviews, and tier-1 media coverage that drives downloads and establishes market presence.