Acquisition PR That Moves Markets
And Protects Your Deal

Ideally 4-6 weeks before announcement to allow proper stakeholder mapping, message development, media target list building, and internal preparation. Many clients engage us during LOI/due diligence phase (under NDA) to begin strategic planning. Minimum viable timeline is 10-14 days pre-announcement, though this limits our ability to secure embargoed tier-1 coverage and fully prepare internal stakeholders.

We work closely with your legal and investor relations teams to ensure all public communications comply with SEC Regulation FD, international disclosure requirements, and material information rules. Our process includes legal review of all press releases and media talking points, careful timing of embargoed briefings to avoid selective disclosure violations, and protocols for handling leaks or premature disclosure. We've managed 140+ public company M&A announcements with zero regulatory issues.

We operate under strict NDAs and have managed hundreds of confidential transactions without leaks. Our team uses codenames, air-gapped systems for sensitive documents, and limited information sharing protocols. For tier-1 media embargoes, we brief only senior journalists with established track records of honoring embargoes—WSJ, Bloomberg, Reuters editors we've worked with for 15+ years. If leak risk is extreme, we can pivot to day-of-announcement strategy without pre-briefings.

Customer communications are mission-critical in tech M&A. We develop detailed FAQ documents addressing product roadmap, support continuity, contract terms, and data security concerns. We create templates for customer success teams to use in outreach, identify strategic accounts requiring executive-level calls, and craft blog posts/webinars demonstrating combined solution advantages. Our messaging focuses on "better together" benefits rather than defending overlaps. Average customer retention in our M&A engagements is 93% vs. industry average of 78%.

Coverage varies by deal size, market relevance, and company profile. For transactions $100M+, we typically secure 40-80 placements including tier-1 business press (WSJ, Bloomberg, Reuters), tech media (TechCrunch, The Information), financial outlets (Barron's, CNBC), and vertical trades. Smaller deals ($20M-$100M) generate 15-35 placements focused on trade press and tech media. Public company acquisitions receive broader coverage than private deals. We can provide benchmarking based on your specific transaction profile.

Employee anxiety during M&A is natural and requires proactive, transparent communications. We develop all-hands meeting scripts addressing the "WIIFM" (what's in it for me) questions around compensation, benefits, reporting structure, and role security. We create manager toolkits for team-level conversations, build FAQ documents covering common concerns, and establish regular update cadences (integration newsletter, leadership blog posts, Q&A sessions) maintaining transparency. Our approach reduces attrition risk by giving employees clarity and involving them in integration success.

We monitor all media, social, and analyst commentary in real-time and have rapid response protocols for negative coverage or narrative drift. This includes journalist outreach to correct factual errors, executive interviews to reframe the story, contributed content explaining strategic rationale, and social media engagement addressing misconceptions. We also prepare crisis scenarios in advance with holding statements and stakeholder communication sequences ready to deploy. Our crisis management experience spans layoff announcements, regulatory scrutiny, and customer defections.

Typical engagement timeline: 4-6 weeks pre-announcement (strategy and preparation), announcement week (intensive execution), and 8-12 weeks post-announcement (integration communications and ongoing coverage). Many clients extend support through the full integration period (6-12 months) to manage milestone announcements, product roadmap communications, and integration success stories. Minimum engagement is usually 12-16 weeks total. We structure retainers with frontloaded hours around announcement week, then reduced ongoing support.

Yes, we have experience managing communications for contested M&A situations including unsolicited offers, proxy battles, and regulatory challenges. These require sophisticated stakeholder strategies balancing investor communications, regulatory positioning, employee morale, and media narratives. We work closely with legal counsel, investment bankers, and crisis management teams to ensure communications support your transaction objectives while managing heightened scrutiny and potential opposition messaging.

We track both communications metrics and business outcomes: (1) Media coverage: placement count, tier-1 percentage, sentiment analysis, message pull-through, share of voice vs. competitors. (2) Stakeholder metrics: employee retention rates, customer churn, partner engagement, investor sentiment. (3) Business impact: stock price performance vs. sector, integration timeline adherence, revenue retention, pipeline attribution. We provide weekly reporting during announcement period and monthly reporting during integration phase with both quantitative metrics and qualitative narrative analysis.